Another High Street Rebrand

robschneider
Posts: 324
Joined: Wed 14 Aug, 2013 14.53

Critique wrote:What's the deal with the national Co-op chain having stores in areas where Scotmid, the EoE Co-op operates? There's one Co-operative in Norwich that I know of, otherwise I can't recall ever having seen one in our area - we used to have Co-operative travel stores here but the one local to me closed years ago now, with an EoE Co-op travel now inside a big co-op here.
The Co Op travel in my town was shut recently in favour of revamping the existing Thomas Cook a minutes walk away. Never understood why Cooks acquired them when they already had a massively bloated estate of travel agents (at one point we also had a Going Places so three Thomas Cook shops in a very small town!)
thecorrector
Posts: 8
Joined: Tue 31 May, 2016 19.57

This...

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...became this today...

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Note the 'Co-operative food' sticker still in the front window. Still, a marked improvement - and interesting they replaced the white hanging sign you can just see in the first picture with a permanent, thicker blue one.
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Pete
Posts: 7649
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

Do you have a bigger version of that photo? Looks really classy :)
"He has to be larger than bacon"
woah
Posts: 372
Joined: Sun 28 Mar, 2010 12.39

One of the local Co-op's has finally finished it's transformation and opened this morning:

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A lot more bright and pleasant on the inside with more open windows at the front of the store - I never did understand why the Co-operative Food refurbishments usually involved moving the kiosk right in front of the windows. New luxuries as well such as self service registers and pleasant staff. They seem to have taken on some new people, and there were what appeared to be a couple of senior managers in the store being quite forceful in ensuring all the staff were being extremely smiley and helpful. Time will tell how things turn out long term...
JAS84
Posts: 609
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

That White Lane one certainly looks a lot smarter now. But isn't the text on the Horn Lane one a little hard to read? I would've used white there too.
Philip
Posts: 1191
Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
Contact:

thecorrector wrote:This...

Image

...became this today...

Image

Note the 'Co-operative food' sticker still in the front window. Still, a marked improvement - and interesting they replaced the white hanging sign you can just see in the first picture with a permanent, thicker blue one.
Not sure I like this one to be honest. Nowhere near as eye-catching and just exposes the dirty brickwork underneath.
Image
thecorrector
Posts: 8
Joined: Tue 31 May, 2016 19.57

Pete wrote:Do you have a bigger version of that photo? Looks really classy :)
https://www.flickr.com/photos/143605116 ... Ak5-GMPN3G
Critique
Posts: 992
Joined: Mon 17 Aug, 2009 10.37
Location: Suffolk

Ooh, must say I agree with Phil. The image of the second store looks really nice with the black panelling, but the first one looks a bit dark - certainly white lettering would have been better IMO.
thecorrector
Posts: 8
Joined: Tue 31 May, 2016 19.57

The Horn Lane Co-op's had even more changes in the last week - going from this...

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...to this...

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Lettering now in white, window/door frames repainted grey, opening hours sticker updated to reflect the new branding. If anything, though, the store stands out even less with that lack of white.

Interestingly, the hanging Co-op sign lights up at night in a neon blue, but the one over the door doesn't.
Philip
Posts: 1191
Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
Contact:

Critique wrote:certainly white lettering would have been better IMO.
Do you have some sort of influence in high places? ;)
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Martin Phillp
Posts: 1591
Joined: Wed 11 May, 2011 01.28

That's a lot better.
TVF's London Lite.
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