Another High Street Rebrand

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WillPS
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There's another logo on some stores, Cannock for one.
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JAS84
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WillPS wrote:There's another logo on some stores, Cannock for one.
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That one? Guess they decided not to roll it out then.
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rdobbie
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Carpetright have today updated their website and Facebook page with this logo. Note that it's changed again since the one posted here back in February (and which had been fitted to some storefronts); they've now incorporated the tick from the old logo.

Perhaps it's a temporary "halfway house" logo to ease customers through the pain and confusion of the transition?

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rdobbie
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I found this in the cupboard the other day and meant to post a pic on here when I bought it 5 years ago but I forgot. It was definitely bought from THE Homebase – it's not somebody else using that name.

Another one of those mysteries. A rebrand that was aborted very early? Or a graphic designer who just thought he'd do something cheeky which somehow made its way onto the shelves?

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WillPS
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rdobbie wrote:I found this in the cupboard the other day and meant to post a pic on here when I bought it 5 years ago but I forgot. It was definitely bought from THE Homebase – it's not somebody else using that name.

Another one of those mysteries. A rebrand that was aborted very early? Or a graphic designer who just thought he'd do something cheeky which somehow made its way onto the shelves?

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IIRC that logo was used on their own brand stuff for a while but nothing else (like Somerfield used to do).
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nidave
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This could be behind the reason to just do a quick and dirty job.

"Co-op sells 298 small stores to McColl’s for £117m"
http://www.independent.co.uk/news/busin ... 36136.html
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WillPS
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nidave wrote:Image
This could be behind the reason to just do a quick and dirty job.

"Co-op sells 298 small stores to McColl’s for £117m"
http://www.independent.co.uk/news/busin ... 36136.html
The stores McColls have bought have an average size of 1700 sq.ft. - that's a little over half the size of a Tesco Express or Sainsburys Local (e.g. too small to be anything but a newsagent/corner shop type business). I'd be surprised if that one was amongst those sold just looking at it.

The petrol station one I mentioned before is one such site that's been sold though.

The Co-op Group alone will continue to have 2500+ stores after this sell off - I very much doubt the 300 have seen any new signage other than POS.
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scottishtv
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Here's the news release and the full list (PDF) of stores sold.
thegeek
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Creative Review have a good review.
thecorrector
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WillPS wrote:
nidave wrote:Image
I'd be surprised if that one was amongst those sold just looking at it.
It's not on the 'sold' list - and closed for a fortnight for a full interior refit in the new corporate style before the sign was altered a couple of weeks later.
Pear
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scottishtv wrote:Here's the news release and the full list (PDF) of stores sold.
Some interesting stores on that list. This store, close to me, was purpose built and only opened in 2012. It's one of the larger Co-ops, not the size of a typical McColl's shop.
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