Another High Street Rebrand

woah
Posts: 372
Joined: Sun 28 Mar, 2010 12.39

thecorrector wrote:First post here, so hello. My local Co-op had a full internal refit just under a month ago, and they've been back to amend the frontage. Sadly, it's a hideous halfway house.

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One-off or more to come like this?
Hi there - that image didn't show because the link doesn't point to the actual image file. Here it is:

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I'm sure that can't be permanent but it does seem a bit pointless really. They've not done that to any stores around here that I've seen, but I have noticed one that has a new Co-op hanging sign (there wasn't an old one) but nothing else different. Again, seems a waste of time until they fully update the store's branding.
JamesTV
Posts: 1
Joined: Thu 19 May, 2016 18.42

woah wrote:
thecorrector wrote: One-off or more to come like this?
I'm sure that can't be permanent but it does seem a bit pointless really. They've not done that to any stores around here that I've seen, but I have noticed one that has a new Co-op hanging sign (there wasn't an old one) but nothing else different. Again, seems a waste of time until they fully update the store's branding.
Hi, this is my first post on here.
My local Co-Op also has a new white Co-op hanging sign. I agree, it's a waste of time as when they fully update the branding, they will probably replace that again with a blue Co-op hanging sign. It would be better to wait until they fully update the branding.
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dosxuk
Posts: 688
Joined: Thu 07 Feb, 2008 21.37
Location: Sheffield

The co-op food in castle gate in Sheffield has gained a load of blue bollard covers with the new logo on by its entrance this morning.
Alexia
Posts: 3005
Joined: Sat 01 Oct, 2005 17.50

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Thanks to our friend Graham Soult retweeting @stevegayescort
scottishtv
Posts: 770
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh

The Co-op on Earl Grey Street in Edinburgh has had the makeover. Here's it pictured today:

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Co-op (The Co-operative Group) historically didn't have much of a presence around here, leaving the patch mainly to Scottish Midland Co-operative Society (ScotMid), however after the Somerfield takeover they have also expanded into a few new units around the city too - probably because ScotMid doesn't do a very good job. It doesn't look like ScotMid will make any changes following the new Co-op rebranding, and they didn't adopt the green brand either.

On my short 25 minute walk to work, I pass two ScotMid and two Co-op (Group) stores, two are only one street apart and you'll often see the Group branded lorry leave one, drive two minutes along the road and deliver to the "competitor".
Ant
Posts: 630
Joined: Sat 15 May, 2004 13.48
Location: Edinburgh

thecorrector wrote:First post here, so hello. My local Co-op had a full internal refit just under a month ago, and they've been back to amend the frontage. Sadly, it's a hideous halfway house.

Image

One-off or more to come like this?

EDIT: now with image, apologies
Similar situation at my local. Image
Martin Phillp
Posts: 1591
Joined: Wed 11 May, 2011 01.28

Locally where I have a supermarket and Funeralcare. The latter now has the silver cloverleaf sign attached to the wall with no change to the old sign, while no change to the supermarket which is as green as ever.
TVF's London Lite.
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WillPS
Posts: 2579
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
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thecorrector wrote:First post here, so hello. My local Co-op had a full internal refit just under a month ago, and they've been back to amend the frontage. Sadly, it's a hideous halfway house.

Image

One-off or more to come like this?

EDIT: now with image, apologies
I've seen a 'halfway house' Funeralcare which looks similarly poor.
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JAS84
Posts: 609
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

No changes yet at the Funeralcare and Pharmacy at my local shopping centre.
woah
Posts: 372
Joined: Sun 28 Mar, 2010 12.39

You're unlikely to see the new Co-op branding at your local pharmacy, it's overdue a rebrand to Well.
Martin Phillp
Posts: 1591
Joined: Wed 11 May, 2011 01.28

The Co-op sold their pharmacy locally to an independent chemist a couple of years ago who removed the Co-op branding, but kept the rest of the signage including the pharmacy + sign where they put their name on it!
TVF's London Lite.
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