Another High Street Rebrand

User avatar
WillPS
Posts: 2579
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:

In terms of Total garages - there seems to be one chain of them who have been particularly slow at changing them -

https://www.google.co.uk/maps/@53.02183 ... 312!8i6656
This one in Nottingham (which will transform in to an Esso when you move towards Nottingham by one movement)

https://www.google.co.uk/maps/@53.34504 ... 312!8i6656
This one in Sheffield (which still has those hilariously old pumps despite the very swish "Synergy" Esso branding)

Both only transferred last year. While trading as Total, I saw both being serviced by Gulf tankers - did they take on a rump of the former Total business?

Just up the road from that Sheffield Total/Esso is a BP Shop 'n' Drive - is that a rarity?
https://www.google.co.uk/maps/place/Mea ... 43621c03bc
Image
thegeek
Posts: 935
Joined: Sat 04 Jun, 2005 12.35

The new brand was designed to compliment the Esso Fuel brand to create a strong visual harmony between the two brands.
ahahahahaha.
Philip
Posts: 1191
Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
Contact:

thegeek wrote:
The new brand was designed to compliment the Esso Fuel brand to create a strong visual harmony between the two brands.
ahahahahaha.
"The aim is to create a memorable and distinctive brand that will change people’s perceptions and present a modern, slick retail environment"

So we'll make it look like it's come out of the 70s.

Still, if it means we get petrol at these prices, I'm all for it.

Image
Image
User avatar
nidave
Posts: 697
Joined: Wed 19 May, 2004 14.39
Location: Manchester

Carpet right have finally got a pretty decent re brand.

OLD:
Image


New:
Image
james2001
Posts: 798
Joined: Sat 04 Jun, 2005 23.10

Will the signs be in the right shape now, or will they still be stretched into all sorts of shapes?
Philip
Posts: 1191
Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
Contact:

Oddly enough I don't think it really fits the name though… the new one feels a bit dour with that full stop at the end and the grey background, whereas the previous one was cheap but a bit more cheerful (I think it's the tick that makes it).
Image
User avatar
Pete
Posts: 7649
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

The new one looks like a car mat
"He has to be larger than bacon"
User avatar
nidave
Posts: 697
Joined: Wed 19 May, 2004 14.39
Location: Manchester

Well I like it, and they are not all stretched to fit ALL OF THE SPACE.
User avatar
WillPS
Posts: 2579
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:

nidave wrote:Carpet right have finally got a pretty decent re brand.

OLD:
Image


New:
Image
It appears it's replaced this logo too, which went on a couple of stores but eventually became the corporate logo:
Image
Image
Whataday
Posts: 361
Joined: Fri 22 Aug, 2003 00.08
Location: Cardiff
Contact:

Looks nice.

Image
bilky asko
Posts: 1462
Joined: Sat 08 Nov, 2008 19.48

Image
Carpet Right Bensons for Beds, next door to Currys PC World Carphone Warehouse.
Image
Please Respond