If you look very closely at the above picture, you might be able to make out that the window decal says the foodhall was due to open on "Tuesday 24 September". The 24th was, of course, a Thursday.
Anyway, the old blue ribbon-h sign on the exterior has been replaced with a new-style logo, but the old one remains on the inside of the mall, along with a more recent logo:
I had a look at the food hall itself, and it's pretty underwhelming. It's been nicely fitted out, but most of the branded goods are Happy Shopper and Euro Shopper; and the endcap with a 'dine in for £10' deal was mostly full of reduced-to-clear items. The reduced tags were hand-written, which doesn't suggest they've got a particularly sophisticated stock control system.
There was a lot of promotion around the shop with arrows pointing towards 'food hall - on the ground floor' (as well as the Dorothy Perkins and Wallis concessions, also 'on the ground floor'.) This store only has one floor. It just feels a bit cheap, but what do you expect for a chain that was sold for a quid.
It does seem odd that they'd pick this store as one of the first to have a foodhall: the mall also has an Asda (and a Sainsbury's not far away); it's also surprising that Arcadia are happy for them to have a DP concession when there's a full DP/Burton store about three doors down.


