Another High Street Rebrand

Hermes
Posts: 11
Joined: Mon 17 Dec, 2007 10.43

Having only just rolled out their new modern logo, BHS seem to have decided to rebrand again...
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http://www.bhs.co.uk
JAS84
Posts: 609
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

They had a change of ownership since the last rebrand, remember. Though personally I think it's a waste of money because from what I hear, the company is actually not doing so well.
JAS84
Posts: 609
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

It's throwing good money after bad. They should be focusing on their product range, not their branding.
Martin Phillp
Posts: 1591
Joined: Wed 11 May, 2011 01.28

My local BHS was featured on a live last week, with the 90s style BHS logo.

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TVF's London Lite.
thegeek
Posts: 935
Joined: Sat 04 Jun, 2005 12.35

quite similar to the G of the Google Authenticator logo they've been using for some time:
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Critique
Posts: 992
Joined: Mon 17 Aug, 2009 10.37
Location: Suffolk

I like the new G logo and all the various shapes it can change into but at the moment I haven't warmed to to the new Google wordmark. I know that serif fonts haven't been the most popular design thing in the past few years but I thought they'd updated the logo suitably to make it seem modern until this point. At the moment the new logo just seems like somebody's mock - on the homepage I don't think it works well enough in comparison to the current logo.

Then again, the weird thing about the Google logo is that it's difficult to precisely remember. If asked I suspect those aware of the brands would be able to draw the YouTube logo, the Facebook logo or the Twitter logo, but if asked to draw the Google logo because it's made up of multiple colours, it's serify and it has that more unusual lowercase g I suspect most would get it wrong. Therefore if they simplify it to the new one I guess more people will remember it.
bbcnewsfix
Posts: 11
Joined: Fri 08 Nov, 2013 20.26

Following the find of the new Beefeater logo. I spotted a new Premier Inn logo on their advert a few days ago. The website is yet to have the new logo, but Premier Inn on Google+ has the new logo

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Philip
Posts: 1191
Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
Contact:

bbcnewsfix wrote:Following the find of the new Beefeater logo. I spotted a new Premier Inn logo on their advert a few days ago. The website is yet to have the new logo, but Premier Inn on Google+ has the new logo

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How many more times will they make a variation on the same logo before they finally get bored of it?

I kid really, since it always brings back nostalgic memories of staying in Travel Inns at the turn of the millennium. I just found the 2009 guide to every Premier Inn in the country, the most recent I have.
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Whataday
Posts: 361
Joined: Fri 22 Aug, 2003 00.08
Location: Cardiff
Contact:

This may be old news but I haven't seen it posted here:

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scottishtv
Posts: 770
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh

Martin Phillp wrote:HSBC are planning to rebrand their high street banks to ring-fence it from the rest of the business.
A return to Midland Bank perhaps?
I see the decision has been made to call the retail operation HSBC UK from 2018 instead of doing anything radical.

In other bank-related news, most RBS branches I've seen recently are now back as "Royal Bank of Scotland" in full, complete with new signage. Not sure how long this replacement has been underway, but it seems the sign-making industry is one that can rely on money from banks.

EDIT: Looking back, seems it was announced this time last year, with the Corstorphine trial branch spotted by Ant much earlier in 2013.

Not sure it's been covered, but Williams and Glyn also seems to have a logo now too.

Finally, The Sunday Times reports today that TSB owner, spanish bank Sabadell - who completed their purchase last week, now have their eyes on the Clydesdale Bank. Too early to know what this means for branch signage.
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