Another High Street Rebrand

Hermes · Mon 31 Aug, 2015 01.56

Having only just rolled out their new modern logo, BHS seem to have decided to rebrand again...

http://www.bhs.co.uk

JAS84 · Mon 31 Aug, 2015 02.11

They had a change of ownership since the last rebrand, remember. Though personally I think it's a waste of money because from what I hear, the company is actually not doing so well.

JAS84 · Tue 01 Sep, 2015 00.21

It's throwing good money after bad. They should be focusing on their product range, not their branding.

Martin Phillp · Tue 01 Sep, 2015 02.42

My local BHS was featured on a live last week, with the 90s style BHS logo.

Alexia · Tue 01 Sep, 2015 17.14

Google.

https://www.youtube.com/watch?v=olFEpeMwgHk

thegeek · Tue 01 Sep, 2015 17.54

quite similar to the G of the Google Authenticator logo they've been using for some time:

Critique · Tue 01 Sep, 2015 19.42

I like the new G logo and all the various shapes it can change into but at the moment I haven't warmed to to the new Google wordmark. I know that serif fonts haven't been the most popular design thing in the past few years but I thought they'd updated the logo suitably to make it seem modern until this point. At the moment the new logo just seems like somebody's mock - on the homepage I don't think it works well enough in comparison to the current logo.

Then again, the weird thing about the Google logo is that it's difficult to precisely remember. If asked I suspect those aware of the brands would be able to draw the YouTube logo, the Facebook logo or the Twitter logo, but if asked to draw the Google logo because it's made up of multiple colours, it's serify and it has that more unusual lowercase g I suspect most would get it wrong. Therefore if they simplify it to the new one I guess more people will remember it.

bbcnewsfix · Wed 02 Sep, 2015 17.48

Following the find of the new Beefeater logo. I spotted a new Premier Inn logo on their advert a few days ago. The website is yet to have the new logo, but Premier Inn on Google+ has the new logo

Philip · Thu 03 Sep, 2015 00.25

bbcnewsfix wrote:Following the find of the new Beefeater logo. I spotted a new Premier Inn logo on their advert a few days ago. The website is yet to have the new logo, but Premier Inn on Google+ has the new logo

How many more times will they make a variation on the same logo before they finally get bored of it?

I kid really, since it always brings back nostalgic memories of staying in Travel Inns at the turn of the millennium. I just found the 2009 guide to every Premier Inn in the country, the most recent I have.

Whataday · Thu 03 Sep, 2015 03.38

This may be old news but I haven't seen it posted here:

scottishtv · Sun 06 Sep, 2015 17.34

Martin Phillp wrote:HSBC are planning to rebrand their high street banks to ring-fence it from the rest of the business.
A return to Midland Bank perhaps?

I see the decision has been made to call the retail operation HSBC UK from 2018 instead of doing anything radical.

In other bank-related news, most RBS branches I've seen recently are now back as "Royal Bank of Scotland" in full, complete with new signage. Not sure how long this replacement has been underway, but it seems the sign-making industry is one that can rely on money from banks.

EDIT: Looking back, seems it was announced this time last year, with the Corstorphine trial branch spotted by Ant much earlier in 2013.

Not sure it's been covered, but Williams and Glyn also seems to have a logo now too.

Finally, The Sunday Times reports today that TSB owner, spanish bank Sabadell - who completed their purchase last week, now have their eyes on the Clydesdale Bank. Too early to know what this means for branch signage.