Another High Street Rebrand

martindtanderson · Tue 21 Jul, 2015 20.07

Indeed... Hence why I see it as a refresh, instead of a rebrand as others have described it

Martin Phillp · Tue 21 Jul, 2015 20.16

The Real McCoy's crisps branding has also had a refresh. I don't have a pic to illustrate, but is on some of the fresh stock on the single packs and 6 packs in supermarkets.

bilky asko · Tue 21 Jul, 2015 20.40

Well that was quick.

Whataday · Tue 21 Jul, 2015 22.56

Yes it seems to me that nearly all branding elements in current POS is made up of card inserts or stickers, which is why there has been such a quick roll out in even the smallest of shops.

Incidentally, the 'new' font used in the logo is a throwback to the very first National Lottery typeface isn't it?

Critique · Tue 21 Jul, 2015 23.21

As I've been saying throughout that appears to be a new stand in bilky_asko's post, so not only have they rolled out new card inserts for the current stands, but they're replacing them with new ones quite quickly too.

On another note, the customer-facing screen on the Lottery terminal now shows adverts with the new branding, but there were one or two that were just the same adverts as before but with a different logo - the EuroMillions advert (on TV with Hector Riva) on the screen just looked a bit 'off' featuring the new logo.

JAS84 · Wed 22 Jul, 2015 01.30

thegeek wrote:the taglines with the URL at the bottom is a bit messy - and the URL doesn't currently work.

That's weird. The website has now relaunched, and that link redirects to https://www.national-lottery.co.uk/new-look, which doesn't exist.

Critique · Wed 22 Jul, 2015 02.32

JAS84 wrote:
thegeek wrote:the taglines with the URL at the bottom is a bit messy - and the URL doesn't currently work.
That's weird. The website has now relaunched, and that link redirects to https://www.national-lottery.co.uk/new-look, which doesn't exist.

For some reason the address is http://www.national-lottery.co.uk/lp/new-look, so they've used the wrong link twice!

bilky asko · Wed 22 Jul, 2015 03.12

Critique wrote:As I've been saying throughout that appears to be a new stand in bilky_asko's post, so not only have they rolled out new card inserts for the current stands, but they're replacing them with new ones quite quickly too.

On another note, the customer-facing screen on the Lottery terminal now shows adverts with the new branding, but there were one or two that were just the same adverts as before but with a different logo - the EuroMillions advert (on TV with Hector Riva) on the screen just looked a bit 'off' featuring the new logo.

The whole thing is new. The little bin, for example, now has the green recycling swoosh on, and as Critique noted, there is now only one writing surface. The surfaces that were silver are now white as well (perhaps not obvious in that photo).

Whataday · Wed 22 Jul, 2015 12.01

I'm sure the stand in the photograph is one that was introduced under the old branding. In fact there is an identical stand at my local Tesco which still has the old branding. Also, I notice "LIFE CHANGING" on the writing surface. Isn't that slogan from a few years back?

WillPS · Wed 22 Jul, 2015 12.51

Perhaps there is a proper refurbishment effort going on? A couple I know of look very very tatty.

bilky asko · Wed 22 Jul, 2015 13.30

Whataday wrote:I'm sure the stand in the photograph is one that was introduced under the old branding. In fact there is an identical stand at my local Tesco which still has the old branding. Also, I notice "LIFE CHANGING" on the writing surface. Isn't that slogan from a few years back?

Would it be that economical to change the writing surface, the colour of a significant portion of the stand, some of the decals, and bring it up to brand new condition?