The East of England Co-operative Society has continued with the rebrand it started sometime last year, and it's actually quite nice. Gone is the ridiculously long name and some meh-ish branding, and in is 'East of England Co-op' instead and much nicer branding.
Old logo:
New logo:
The
website has also received a facelift, and really shows off the much nicer brand that they now have. The serif font works really well and the bright green looks surprisingly nice too. Lots of noise has also been made recently about things like the 'Sourced Locally' range, which is food that is, erm, sourced locally, and they appear to be being much bolder in both their branding and what they do. This isn't the kind of thing we were seeing two or three years ago. However, none of the stores carry the new logo or branding, although they did make some new posters with the logo on (with staff in the old uniform).
This particular society also offers Pharmacies, some odd 'Healthy Living/Mobility Centres' (of which there are two), opticians (of which there are four), and funeral care (44 centres), which I
think does very well.
How many Co-op societies are left? Is it just Scotmid and the East of England Co-operative Society that have kept their own brands etc? And are the same posters advertising the current promotions used everywhere, or here in the East do they just use ones that fit in with the national 'the Co-operative' brand but don't have any logos on to link them to a particular group?
