Another High Street Rebrand

[simonipswich]

For a brand with the cache of Cadburys Dairy Milk, it's surprising how often they seem to revise their branding. Are they losing market share or something?

The taste of Cadbury's now is cr@p since they moved the entire production line from Birmingham (and elsewhere in the UK) to Poland. It's not the same anymore, I won't buy Cadbury's chocolate, Galaxy is the next best alternative.

[wells]

The taste of Cadbury's now is cr@p since they moved the entire production line from Birmingham (and elsewhere in the UK) to Poland.

I'm not sure that's quite true though, is it? They closed down their factory near Bristol. But there hasn't been massive job losses in Birmingham has there?

Also suggestion is the change in shape might be the reason it tastes different.

What I find interesting is they make Dairy Milk and Caramello for the Irish market in Ireland still and big play is made of it. Also Flake for our market, and a few others we get here are made their too.

[thegeek]

It's very.. red.

[cwathen]

It's very.. red.

I prefer it to the cyan backdrop of the previous brand. Interesting that they've gone for just the 'A' with the line underneath on the flag box sign though - they don't use an icon in that way anywhere else on their branding and I don't see that it's recognisable enough to say 'Argos' on it's own.

[Philip]

That logo still feels very generic compared to the previous incarnation.

[wells]

they don't use an icon in that way anywhere else on their branding and I don't see that it's recognisable enough to say 'Argos' on it's own.

But surely you have to start somewhere.

That logo still feels very generic compared to the previous incarnation.

The old logo looks dated in comparison though.

[Critique]

Sainsbury's have been very quick in rolling the new logo/livery out to the delivery vans, I note. I certainly haven't seen any sporting the old logo in the past month or so - this is quite refreshing compared to how long it took Sky to change the logos on their vans/update the livery so it wasn't *still* advertising Wallace and Gromit: Curse of the Were-Rabbit being 'on Sky Movies' or the Simpsons on Sky ONC.

[thegeek]

Wimpy (yes, they're still going) appear to have changed their brand to something that's harking back to the original.

ye olde:


this is how it looked last time I saw one (in Epping, just last year - though it was closed for refurbishment):


the new (apparently rolling out since 2008 - who knew?):


in some places, they appear to be using the Matt Groening handwriting font for their tagline:


but that's by no means consistent:


They also have two websites: http://www.wimpy.uk.com and http://www.wimpyuk.co.uk, and an engaging social media strategy.

[JAS84]

That new logo is actually the original logo used in the 60s and 70s. It was replaced by what you thought was the original logo in the 1980s.

[Whataday]

Wimpy (yes, they're still going) appear to have changed their brand to something that's harking back to the original.

That news is about 8 years old now. Wimpy UK got bought out by Wimpy South Africa (which had continued to use the original logo after being spun off from the mothership many years ago). Wimpy SA quite wisely realised the only thing going for Wimpy in the UK was nostalgia so decided to roll out its logo over here.

[all new Phil]

I only noticed it briefly as I drove past today, but a branch of B&M Bargains near me appears to now be called Kwik Save. Same old red and white logo. Whatsallthataboutthen?