Another High Street Rebrand

[wells]

Interesting choice of colours here.


Interesting that it's a 'temporary sign'. A further rebrand on the way?

[Nick Harvey]

Interesting that it's a 'temporary sign'. A further rebrand on the way?

As I mentioned either here, or in the Lloyds Bank thread, all "Temporary Sign" means is that the planning permission for it hasn't been passed yet.

[wells]

Interesting that it's a 'temporary sign'. A further rebrand on the way?

As I mentioned either here, or in the Lloyds Bank thread, all "Temporary Sign" means is that the planning permission for it hasn't been passed yet.

Wouldn't they normally just wait for the planning permission to come though apart from more urgent cases like total rebrands of banks? This just means they have replace part of the signage twice.

I guess in this case though someone probably decided they needed to push online more and this seemed like the logical way of doing it so must have been a late decision in run up to Christmas.

[Pete]

not high street this time, but does anyone know much about the ratuken takeover of play.com ?

[gottago]

not high street this time, but does anyone know much about the ratuken takeover of play.com ?

Haven't they owned it for several years? It only seems to be now that they're really pushing that Rakuten brand. God knows why, it's not memorable or particularly pleasant sounding. They're just confusing a very simple and well known brand.

[WillPS]

not high street this time, but does anyone know much about the ratuken takeover of play.com ?

Haven't they owned it for several years?

Yes

[thegeek]

I understand that the whole Jersey VAT loophole has been closed, which sort of killed off the cheap CDs and DVDs racket - but I don't understand why Rakuten aren't using the play.com brand for their new streaming service. You know, the one with yer actual Buzz Aldrin in the adverts. And the really memorable name.

[wells]

I understand that the whole Jersey VAT loophole has been closed, which sort of killed off the cheap CDs and DVDs racket - but I don't understand why Rakuten aren't using the play.com brand for their new streaming service. You know, the one with yer actual Buzz Aldrin in the adverts. And the really memorable name.

The whole Rakuten things seems like madness to me too. What they've done is a bit like an unknown company buying Google then relegating it to a secondary brand.

Also what's the website address? You'd think it was rakutenplay.com from the header and emails call it Rakutan's Play.com, all a bit confusing. Surely all the English language websites they run should probably just adopt the brilliantly simple Play brand?

Anyway, I mentioned it earlier in the thread but the full Cadbury Dairy Milk rebrand which has already been rolled out on some Christmas products is coming soon.

The new designs are inspired by the idea of ‘say what you see’

So we have Roy Walker in part to thank for this.





More here: http://www.designweek.co.uk/news/cadbur ... 94.article

I quite like it.

[WillPS]

For a brand with the cache of Cadburys Dairy Milk, it's surprising how often they seem to revise their branding. Are they losing market share or something?

[wells]

For a brand with the cache of Cadburys Dairy Milk, it's surprising how often they seem to revise their branding. Are they losing market share or something?

If they are, the new shape might partly be to blame. It's interesting how often Dairy Milk does seem to change, especially compared to Mars* and Nestle products which seldom do.

*Having said that, Galaxy seem to have had a few redesigns and seems to be going through another at the moment.

[DJDave]

So Crunchie is dropping it's own branding I see, as long as they leave Wispa alone