Another High Street Rebrand

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wells
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Alexia wrote:
nodnirG kraM wrote:Is that management buy out Wellworths place still in business?
No, it folded last August, having had to change its name to Wellchester after Shop Direct protested.

Not before I popped in to get my commemorative mug, mind you.
Don't forget there was also a small chain that rose from the ashes of Woolworths called Alworths. Was nice to visit one and relive Woolworths, it didn't fare much better than Wellworths though most of them became £-Stretchers I recall.

I think of Poundland and Wilkinson as the modern equivalents of Woolworths as you feel no town is complete with them.
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Alexia
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wells wrote:I think of Poundland and Wilkinson as the modern equivalents of Woolworths as you feel no town is complete with them.
And Home Bargains and B&M Bargains.... however they should only be ventured into when needing cheap cup-a-soups.
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WillPS
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Alexia wrote:
wells wrote:I think of Poundland and Wilkinson as the modern equivalents of Woolworths as you feel no town is complete with them.
And Home Bargains and B&M Bargains.... however they should only be ventured into when needing cheap cup-a-soups.
They're not the same thing at all - those are food & home discounters whereas Woolworths was a mainstream variety store.

Wilkinson has successfully expanded in many of the areas Woolies used to thrive in, but they've not particularly moved in to any of the ranges which Woolies covered and they didn't (entertainment, clothing).
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wells
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WillPS wrote:
Alexia wrote: Wilkinson has successfully expanded in many of the areas Woolies used to thrive in, but they've not particularly moved in to any of the ranges which Woolies covered and they didn't (entertainment, clothing).
They are doing the Lottery and a few magazines now.

To be fair B&M I regard B&M as the cheaper feeling version of Wilkos.
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WillPS
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wells wrote:
WillPS wrote:
Alexia wrote: Wilkinson has successfully expanded in many of the areas Woolies used to thrive in, but they've not particularly moved in to any of the ranges which Woolies covered and they didn't (entertainment, clothing).
They are doing the Lottery and a few magazines now.

To be fair B&M I regard B&M as the cheaper feeling version of Wilkos.
They've always had them in some locations I think, but yes they appear to do it across the chain now.
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JAS84
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I'm not so sure Wilko is doing so well at all. You see, the bosses are such cheapskates that the logo peels off the blouses and shirts the shop staff wear! Not exactly a good way to promote a more upmarket image, is it? If they're doing well, they should be able to afford better quality uniforms.
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woah
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JAS84 wrote:I'm not so sure Wilko is doing so well at all. You see, the bosses are such cheapskates that the logo peels off the blouses and shirts the shop staff wear! Not exactly a good way to promote a more upmarket image, is it? If they're doing well, they should be able to afford better quality uniforms.
Ah yes, the condition of some staff uniform is a great way of judging if a business is doing well - and by the way, that's not a problem in any of the stores round here. Profits have dropped over the past 2 years or so but they still made £27.5 million in the past year, I think they'll be perfectly fine.
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Whataday
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WillPS wrote:In any case, it's nicer than the horrid thing the current online operation uses
Yes, why on earth would you buy a brand to cash in on nostalgia and then change it?
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Philip
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Not high street, but the information superhighway, to use an old phrase.

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It looks as though they've tried to make it similar to the new Office logo, but it just looks weird as a result. The logo doesn't seemed to have changed on the UK site for me. I do however like these searchlight designs:

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More here. http://www.bing.com/blogs/site_blogs/b/ ... fresh.aspx
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WillPS
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Looks a bit London 2012.

I dunno what to think about Bing. I use it about 3 times a year, to search for "Opera", "Chrome" or "Ninite". Like most, I have no problem with Google and no cause to changeover.

On the other hand, I respect that there is a need for competition in this sector and Bing is a credible source of competition (even if the most searched term on Bing is "Google").

I don't think rebranding it every couple of years will help its cause, but then I don't know what could possibly help it.
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cdd
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I always feel slightly guilty searching on 'Bing' for 'Google'.

The result they give for 'Google' is so good and nicely put together - and offered in such good faith - that I feel like I'm asking my dog to fetch me its implement of execution.

Also it's patently obvious from the results that most people are searching on Bing FOR Google, but most people are searching on Google ABOUT Bing...
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