I know the barriers you're talking about and I've also seen them in modern Tesco stores.james2001 wrote:I was in the Tesco in Lichfield earlier this week and I noticed something strange- they have those barriers that they but across aisles when they're closed, but they had the 1990-1995 Tesco logo on them. This is especially strange because it's a new Extra store that replaced the old store around 4 years ago, so this means that either Tesco are still making these things with an 18 years out of date logo on, or they cheaply re-used some fixtures and fittings from the old demolished store.
Sometimes in large organisations, things escape the control of the branding department. I've worked in companies when a new logo has been rolled out, and it's just impossible to get every employee to remove all the obsolete logos off their hard drive, because they just don't understand the importance of rebranding. This leads to situations where some minion places an order for something to be printed (e.g. payslips, car park permits, identity badges) and they send the supplier an old logo. It shouldn't happen but it does. You also get situations when you send the printer the correct logo in a universal format (PDF or EPS with text converted to outlines) and, for reasons known only to themselves, they recreate it in a different font!
You'll also spot many old or badly recreated supermarket logos on the cardboard boxes that arrive from the factory containing own brand items - I even saw the pre-1995 Tesco 'slug' on a box containing vinegar bottles a few weeks ago.
