Another High Street Rebrand

[scottishtv]

According to Robert Peston, it'll last a "few years" and is meant to stop customers leaving. Still seems daft to me.

The idea of the rebranding is to deter 4.8 million Lloyds customers, who are being asked to transfer to the Co-op, not to leave in droves: an attempt will be made to reassure all of them that they would be leaving Lloyds for a bank, that if anything, is at least as strong as Lloyds

[WillPS]

It seems like a recipe for disaster to me - it seems there will also be a yet-unknown amount of time starting in November 2013 when the Co-operative Bank will effectively be paying Lloyds to run TSB.

It's not going to be a clear experience for customers of either bank; and I can see them losing a fair few in the process.

[Nick Harvey]

Well, I've got a penny or two in the C&G at present, but that will be coming out and going elsewhere prior to the changeover.

I'm not using my money to prop up the dubious, left-wing ethics of the Co-Op.

[wells]

It'll will be weird having the TSB brand back, I was very young at the time of the rebrand but both my parents were TSB customers, so I have quite a good memory of when the merger and rebrand took place.

Our TSB which is now a Coral bookmakers was right next to our C&G and that's still there. So our TSB will more or less be in the same place. It's going to be strange coupled with the fact the new logo seems to be just a modern day equivalent of what they had before the merger. It'll be as if they're starting off from where they left off.

See here: http://goo.gl/maps/4Jg3

Incidentally in London a few weeks back I saw one for the new Lloyds TSB's without the TSB blue. It won't be much of a hardship to convert it into Lloyds Bank.

Both banks will look as they would have done had they remained independent of each other and allowed the brands to evolve naturally.

[rdobbie]

TSB is coming back.

http://www.guardian.co.uk/business/2012 ... treet-bank

So what will happen to The Co-operative Bank and Britannia? That article implies that they'll operate under 4 separate fascia's which is full-on lunacy if true.

That brings back fond memories of other branding car crashes (somewhere in the depths of this forum is the story of a store whose shelves were simultaneously stacked with Morrisons, Safeway and Somerfield own brand products).

And then there was the extremely confusing Focus / Great Mills / Wickes / Do-It-All saga, which I can't remember the complexities of, but I swear that on one particular afternoon in around 2000/01 I saw all four brands present inside one store (Macclesfield), which - just to round things off - is now a Homebase.

[bilky asko]

TSB is coming back.

http://www.guardian.co.uk/business/2012 ... treet-bank

So what will happen to The Co-operative Bank and Britannia? That article implies that they'll operate under 4 separate fascia's which is full-on lunacy if true.

That brings back fond memories of other branding car crashes (somewhere in the depths of this forum is the story of a store whose shelves were simultaneously stacked with Morrisons, Safeway and Somerfield own brand products).

And then there was the extremely confusing Focus / Great Mills / Wickes / Do-It-All saga, which I can't remember the complexities of, but I swear that on one particular afternoon in around 2000/01 I saw all four brands present inside one store (Macclesfield), which - just to round things off - is now a Homebase.

I remember when my local Stationery Box sold a mixture of Stationery Box, Partners, and Ryman products.

[scottishtv]

Incidentally in London a few weeks back I saw one for the new Lloyds TSB's without the TSB blue. It won't be much of a hardship to convert it into Lloyds Bank.

I completely overlooked the fact that the remaining Lloyds bit would have to rebrand back to just Lloyds, but of course it will have to. I've also found out from the Q&A on the Lloyds TSB website that two definates are: All C&G branches will become TSB, plus all Lloyds TSB Scotland branches will become TSB.

Of course, still run by Lloyds management and systems for the Co-op

[WillPS]

So all the Lloyds TSB branches in England and Wales are staying/becoming Lloyds Bank?

[Pete]

Incidentally in London a few weeks back I saw one for the new Lloyds TSB's without the TSB blue. It won't be much of a hardship to convert it into Lloyds Bank.

I completely overlooked the fact that the remaining Lloyds bit would have to rebrand back to just Lloyds, but of course it will have to. I've also found out from the Q&A on the Lloyds TSB website that two definates are: All C&G branches will become TSB, plus all Lloyds TSB Scotland branches will become TSB.

Of course, still run by Lloyds management and systems for the Co-op

I wonder whether they'll restore the stained glass TSB logo to the St Andrews branch then

[scottishtv]

I wonder who will get to keep the Cashpoint registered trademark in the break-up. Was it Lloyds to begin with?

[wells]

Did Lloyds not have much of a presence in Scotland, before the TSB merger? It will be odd that they'll have no branches in the entire country.