Another High Street Rebrand

wells · Thu 26 Jan, 2012 11.56

That post has led me to this interesting BBC News article http://www.bbc.co.uk/news/business-16469761

Which also reveals that 99p stores have entered the Irish market also with it's 'Euro 50 Stores'.
http://euro50stores.com/

WillPS · Thu 26 Jan, 2012 12.19

Heh - so the situation where Poundland is a penny more over here is reversed in Ireland!

WillPS · Mon 20 Feb, 2012 13.54

No I don't like it.

Finn · Mon 20 Feb, 2012 14.37

WillPS wrote:

No I don't like it.

It feels very retro.

m-in-m · Mon 20 Feb, 2012 15.58

WillPS wrote:

No I don't like it.

I have to go further. I don't just not like it. I actually hate it.

Sadly I completely understand why it is evolving this way.

Jake · Mon 20 Feb, 2012 16.02

It's interesting that the logo on the designer's site is different. Can't say I'm a huge fan of either, though I prefer this one, but I'm sure they'll grow on me when I see them in real life usage.

More info on the design here

lukey · Mon 20 Feb, 2012 17.03

Jake wrote:
It's interesting that the logo on the designer's site is different. Can't say I'm a huge fan of either, though I prefer this one, but I'm sure they'll grow on me when I see them in real life usage.

More info on the design here

A lot of the blurb seems to be saying "no you need to see it in motion, honest" but - meh. Do not like the dodgy perspective on the window, do not like the single colour, do not like the typography. Do not like.

bilky asko · Mon 20 Feb, 2012 18.11

WillPS wrote:

I think versatility is the key with the logo. Because of the simplicity, it can be used in myriad different ways. Of course, if they just slap it on everything, it will be shite.

I think the logo would be better white-on-blue.

martindtanderson · Tue 21 Feb, 2012 13.01

The Logo's colours will take on the chosen colour in the OS - Similar to the accent colour on Windows Phone.

These are the colours we know about from the leaks so far of Windows 8.

bilky asko · Tue 21 Feb, 2012 14.01

martindtanderson wrote:The Logo's colours will take on the chosen colour in the OS - Similar to the accent colour on Windows Phone.

These are the colours we know about from the leaks so far of Windows 8.

If Windows 7 is anything to go by, it should be possible to select any colour - I have to say it looks much nicer with other colours, and as I mentioned before white-on-colour.

If the logo is animated within the OS, hopefully decent rendering will produce a nice-looking result. It's also a massive advantage in terms of advertising, as it will be almost impossible for someobody to bugger up the way the logo is presented if is monochromatic.

martindtanderson · Tue 21 Feb, 2012 16.00

bilky asko wrote: If Windows 7 is anything to go by, it should be possible to select any colour - I have to say it looks much nicer with other colours, and as I mentioned before white-on-colour.

If the logo is animated within the OS, hopefully decent rendering will produce a nice-looking result. It's also a massive advantage in terms of advertising, as it will be almost impossible for someobody to bugger up the way the logo is presented if is monochromatic.

You say that, but according to the design agency Pentagram, the logo should be re-drawn for each size, to ensure the gaps between the tiles/pane on the windows symbol remain the same width. And on the Windows 8 blog post, they used a smaller drawn version of the logo, which is why the gaps are so big!

Also there will be a limited selection of colours you can pick from, but they have much more of an impact than the Aero Glass colour does, so the colour schemes have been carefully designed - hence the more limited choice.