Adverts that irritate and entertain

Pete · Mon 26 Sep, 2011 15.14

Can anyone explain what the supposed appeal in those o2 adverts with the absolute cock of a fawn is meant to be? Because I cannot bear them.

Gavin Scott · Mon 26 Sep, 2011 16.16

Pete wrote:Can anyone explain what the supposed appeal in those o2 adverts with the absolute cock of a fawn is meant to be? Because I cannot bear them.

I like the flute at the end. But that's all.

And on a separate note, I'm displeased by the use of "yeah right..." as dialogue in commercials. Currently being used by that woman off "Goodnight Sweetheart" in the Churchill ad and some other woman in the TK Maxx ad.

Just sounds like they're trying too hard to make it sound like naturalistic speech - which is fine in a drama, but when they start foaming at the mouth about discounts and stuff it loses the air of reality they tried to convey.

So its a big "no! right?" from me.

woah · Mon 26 Sep, 2011 16.45

One advert that makes me cringe is that laser eye correction advert (Optimax?) where the woman is talking about the results, then at the end casually says in a laughing voice "I'm not exaggerating, I'm being truthful!"

Terrible..

EDIT: It's this one http://www.youtube.com/watch?v=R8GLJrcN ... ature=plcp

Andrew Wood · Tue 27 Sep, 2011 11.58

A minor peeve is the ad for the HP laptop with disclaimer 'the colour of the model shown is not available in the UK'.

Though I suppose at least they're not like Dell who only seem to advertise their laptops being available in so many colours - and not the technical specs.

Sput · Sun 09 Oct, 2011 19.55

The muller advert. The really really long one that seems to cram in as many copyrighted characters as possible.

What's going on with that, then?

James L H · Sun 09 Oct, 2011 20.59

Sput wrote:The muller advert. The really really long one that seems to cram in as many copyrighted characters as possible.

What's going on with that, then?

After seeing the advert, I have to say it is very strange. There doesn't seem to be a story-line or plot, just random visuals.

scottishtv · Sun 09 Oct, 2011 21.03

Um, yes! Seems weird that Muller would try and position themselves as youthful and fun. Indeed in terms of appealing to kids if that's what it's about then, their yogurts are really unlikely to. All those boring corner affairs or light pots, Muller rice, blah, blah.

Can't really see the point of the campaign, and if it's trying to reposition them as youthful and fun then more work is needed. I don't even think it's linked in to any on-pack promotions or anything (well not that I've seen anyway).

Philip · Sun 09 Oct, 2011 22.30

One year since the Tea Folk's return, and Tetley have finally given us another classic heart-warming advert.

I just love this advert. It's the best advert on TV at the moment - Tetley's ads like these are the only ones I look forward to seeing again and again.

Tetley are the champions at these adverts. Two examples I can find from their YouTube channel are Cup Final, and of course, the brillant, memorable, never-gets-old, Lovely Day.

That's better. That's Tetley.

lukey · Sun 09 Oct, 2011 22.50

scottishtv wrote:Um, yes! Seems weird that Muller would try and position themselves as youthful and fun. Indeed in terms of appealing to kids if that's what it's about then, their yogurts are really unlikely to. All those boring corner affairs or light pots, Muller rice, blah, blah.

Can't really see the point of the campaign, and if it's trying to reposition them as youthful and fun then more work is needed. I don't even think it's linked in to any on-pack promotions or anything (well not that I've seen anyway).

Except, I don't think it's even positioning itself as youthful. Very specifically, it seems to be hitting at 'people raised on the 80s', which as far as a yogurt-peddling strategy is just....weird....and in execution - pish.

scottishtv · Mon 10 Oct, 2011 08.27

lukey wrote:I don't think it's even positioning itself as youthful. Very specifically, it seems to be hitting at 'people raised on the 80s', which as far as a yogurt-peddling strategy is just....weird....and in execution - pish.

So it's a clumsy attempt at the people-enjoy-good-memories-in-a-recession advertising strategy. Can't say I have any particular memories of Muller yogurts, never mind happy ones.

What makes it worse is the Facebook page they are slightly pushing is full of comments saying how great and creative the ad is. Eugh, people.

Gavin Scott · Mon 10 Oct, 2011 09.24

Yes, if they wanted to appeal to 80s kids they would have bought the "Ski Yoghurt" brand. Muller didn't exist in the UK then.

Its nonsensical - but I did find myself thinking, "good grief, how many more characters have they licensed?".

I'm guessing Hanna-Barbera must be having a fire sale.