Another High Street Rebrand

[Inspector Sands]

Article here by the vice president of corporate communications about the Gap logo: http://www.fastcodesign.com/1662452/gap ... -disasters

The new logo is rubbish, but I do prefer it to the old one which looks very old and dull now. A couple of the examples on the above page are very nice though

[Jovis]

Gap scraps logo redesign after protests on Facebook and Twitter
Gap North America president Marka Hansen says 'outpouring of comments' shows 'we did not go about this in the right way'.

http://www.guardian.co.uk/media/2010/oc ... o-redesign

[scottishtv]

If there's one parked on the High Street, I guess it could be considered a High Street Rebrand? (tenuous)

Police cars to have national livery in savings plan

It's not clear if those pics are of the actual design. I wonder if there will be any space for the regional identity, ie local force name? (à la "ScotRail is operated by First" on our nationally branded trains up here)

[Nick Harvey]

Whilst, at the same time, the NHS has cancelled their national software deal with Microsoft and is now expecting individual locations to buy their software.

I don't know what the exact figures are (I'm sure someone will look them up for me), but this will cost the NHS, overall, one hell of a lot more money.

[Alexia]

I love the fact that the Arabic FedEx logo also has an arrow in it; just pointing the other way.

[AJ]

Not really high street, but Sea Life has recently gone through a rebranding exercise.

Old logo:


New logo:


The new one is a lot nicer, although I can't help but think that the lower case i makes it look a little bit wrong.

[Chie]

Boots have rebranded their vitamin range with a boxed Boots Pharmaceuticals logo.

http://www.boots.com/en/Boots-Pharmaceu ... -_1127509/

[DVB Cornwall]

Boots products have been available to independent pharmacies, at least in the SW for a while.

[Critique]

I note that one of the shopping channels on the telly is trying to sell a kettle on the basis that it can spin 360 degrees whilst boiling the water.

In other news, my Wilkinson has had a facelift after they updated the signage a few months ago. They've just moved the doors further down, but we still have the ancient checkout area.

[Alexia]

I note that one of the shopping channels on the telly is trying to sell a kettle on the basis that it can spin 360 degrees whilst boiling the water.

The benefit being....?

[Sput]

TwirlySteam!