Another High Street Rebrand

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Chie
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Joined: Fri 31 Aug, 2007 05.03

Was comet's new logo drawn by the Magic Pencil?
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Finn
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Joined: Sun 06 Nov, 2005 17.02
Location: Manchester

That font looks remarkably like Sassoon Infant - one I used to use as a teacher to give a hand-written, print-style look to some resources for early readers.

http://www.faces.co.uk/topfonts/sassoon.cfm
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Finn
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Location: Manchester

Sput wrote:I had to sit down to prevent the onset of gaspies.
Haven't seen 'gaspies' used in ages on here or TVF.

Well done, that man.
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Inspector Sands
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Joined: Wed 25 Aug, 2004 00.37
Location: London

WillPS wrote:I swear I've seen that one for a little while now?

And tsk at the inconsistent shop-front branding; who do they think they are, Zavvi?!
Not the worst, BHS are very inconsistant. Have a look at this branch of BhS: http://bit.ly/cPPIKq

By the front door there's an early 80's BHS logo (light blue, barely visable on the google shot)
The signage on the front and side is still the pastel 'h' logo
The posters in the window are the logo before last
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But they're now using this as a logo in some shops: http://www.bhs.co.uk/
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Jamesypoo
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How about this unusual branding at the BHS in Kirkstall? You can play spot the Allders branding, too.
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Inspector Sands
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Location: London

Jamesypoo wrote:How about this unusual branding at the BHS in Kirkstall? You can play spot the Allders branding, too.
That's the latest BHS branding, according to Wikipedia 'the 'British Home Stores' was brought back recently and will be used for housewares (non-clothes) outlets. The others have the plain black and white 'BHS' along the lines of Next and Debenhams

It also says that the policy is to rebrand the best performing stores first... I wonder how badly BHS Wood Green has don for the last 30 years then!
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Invent Meridian
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Joined: Sun 19 Apr, 2009 08.02
Location: Portsmouth

Inspector Sands wrote: But they're now using this as a logo in some shops: http://www.bhs.co.uk/
Oh dear, why would Bhs want to ditch their iconic 'script' logo in favour of that dull, plain Sans Serif text?
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WillPS
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Invent Meridian wrote:
Inspector Sands wrote: But they're now using this as a logo in some shops: http://www.bhs.co.uk/
Oh dear, why would Bhs want to ditch their iconic 'script' logo in favour of that dull, plain Sans Serif text?
Hardly iconic - it's barely 10 years old!
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Inspector Sands
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Joined: Wed 25 Aug, 2004 00.37
Location: London

WillPS wrote:
Invent Meridian wrote:
Inspector Sands wrote: But they're now using this as a logo in some shops: http://www.bhs.co.uk/
Oh dear, why would Bhs want to ditch their iconic 'script' logo in favour of that dull, plain Sans Serif text?
Hardly iconic - it's barely 10 years old!
It was never that nice anyway, what is it with that 'h', it's barely there?
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Cache
Posts: 269
Joined: Sun 16 Mar, 2008 17.19
Location: London

So as predicted, most Currys stores are now absorbing PC World and taking on a very simple but nice brand. It was pointless to have both running side by side with so much product crossover.

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xwing123456
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Joined: Mon 26 Jul, 2010 19.03

Mattarz wrote:So as predicted, most Currys stores are now absorbing PC World and taking on a very simple but nice brand. It was pointless to have both running side by side with so much product crossover.

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I can see a full merger arriving soon...
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