Another High Street Rebrand

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Beep
Posts: 741
Joined: Sat 24 Mar, 2007 23.53
Location: That London

OMG - BCC have tried to modernise!
Image
Plain white, actually works wonders on the logo. And I spy they are now using Gotham on their adverts.
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AJ
Posts: 95
Joined: Mon 16 Feb, 2004 15.25
Location: London

Whilst we're talking local councils, my council has an absolutely dire logo:

Image

Yuck!

Staffordshire County Council has recently had a nice new logo though...

Previous:
Image

New logo:
Image
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Beep
Posts: 741
Joined: Sat 24 Mar, 2007 23.53
Location: That London

AJ wrote:Whilst we're talking local councils, my council has an absolutely dire logo:

Image

Yuck!

Staffordshire County Council has recently had a nice new logo though...

Previous:
Image

New logo:
Image
Hmm, not as bad as: Image
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sstripling
Posts: 7
Joined: Mon 22 Jun, 2009 23.48

what about this
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is it me or does it look like a marijuanac leaf! :)
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James L H
Posts: 68
Joined: Mon 18 May, 2009 18.52
Location: North East

Supermarket chain Carrefour has changed the typeface of its logo to make it look less harsh for it's shoppers. In my opinion I think that the change of logo is good but it will take a long time for it to spread to all the different countries where Carrefour is situated.

Article on the new logo: http://www.underconsideration.com/brand ... _color.php
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Alexia
Posts: 3001
Joined: Sat 01 Oct, 2005 17.50

Beep wrote:Birmingham City Council's logo is horrid, it was made in 1982 and hasn't changed since.
Well if you governed a city as shite as Birmingham, would you waste time on pointless rebrands when there is so much else pressing to do?

Plus I suspect many people think it's iconic. It's certainly recognisable and simple enough to replicate.
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Malpass93
Posts: 332
Joined: Thu 16 Oct, 2008 16.19
Location: Ealing

Not technically High Street, but it would appear that Shell have canned the 'AquaValet Car Wash' brand...

Image

...and replaced it with the wonderfully generic 'Shell Car Wash'.

No picture I'm afraid, but it looks kinda like this

Shell
Car Wash

in their Futura typeface of course.

EDIT: Image
Image
The New Malpass.
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Jovis
Posts: 1454
Joined: Fri 25 Aug, 2006 20.08

Malpass93 wrote:...and replaced it with the wonderfully generic 'Shell Car Wash'.[/img]
But then, why call it anything else? AquaValet sounds silly really.
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Malpass93
Posts: 332
Joined: Thu 16 Oct, 2008 16.19
Location: Ealing

Jovis wrote:
Malpass93 wrote:...and replaced it with the wonderfully generic 'Shell Car Wash'.[/img]
But then, why call it anything else? AquaValet sounds silly really.
Well there is that...
Image
The New Malpass.
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DVB Cornwall
Posts: 519
Joined: Fri 24 Jun, 2005 21.42

Cornwall County Council ....

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Merged to form Cornwall Council with the six districts to form a Unitary authority, they proposed this new logo

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Which was universally condemned in the County (amongst other things it was call Don King's wig, after the boxing promoter) So the new authority had a rethink and came up with

Image

Plus ça change, plus c'est la même chose.
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Alexia
Posts: 3001
Joined: Sat 01 Oct, 2005 17.50

Shame they don't put Konsel Kernow on it too.

Mind you, given that there are four versions of y Yeth Kernewek, that's a potential minefield.

I'm never sure when to use Dynnerch or .... agas Dyngarch.
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