Another High Street Rebrand

[ashley b]

Not a High Street name, but still. Shiny.

...and shit.

[Jovis]

Yeah. Stupid lower case.

[clanguk]

On the note of lower case - I see pepsi have gone from the bold capital letters to a rather simple lower case design, trying to attract a more simple person perhaps?

[Critique]

On the note of lower case - I see pepsi have gone from the bold capital letters to a rather simple lower case design, trying to attract a more simple person perhaps?

Back up around five pages, and you'll see that discussion.

[Cache]

On the note of lower case - I see pepsi have gone from the bold capital letters to a rather simple lower case design, trying to attract a more simple person perhaps?

Read the discussion here (starts at the bottom of that page).

Streetcar (the car sharing company) is to be rebranded as Zipcar in the UK:



Also, the Claridge's brand is being completely overhauled. The new one is lovely, and I suggest checking out the article here, which is well worth a read.

[Malpass93]

Streetcar (the car sharing company) is to be rebranded as Zipcar in the UK:

That looks rather stylish to be honest. Top marks.

With regard to the waterstones look, the words "dire", "brash" and "howler" come to mind, with the phrase "What were they thinking?" following suit.

[DVB Cornwall]

Asda to take over Netto stores in UK

Asda hopes to add the Netto shops to its small stores portfolio Supermarket giant Asda has announced plans to buy the UK stores of Danish discount retailer Netto for £778m.

Asda said that, pending approval from the Office of Fair Trading, it hoped to finalise the deal later in the summer.

Netto has 193 stores in the UK which will continue to trade under the Netto name for the time being but will come under the Asda brand by mid-2011.

more….

NEWS.BBC.CO.UK/1

[marksi]

Announcements from bmi are now voiced as "bmi - British Midland International". They've not referred to British Midland for at least 10 years.

[madmusician]

Saw npower, sorry, NPOWER's new logo during the cricket today. Horrid, isn't it? How long has it been like that?

[scottishtv]

Saw npower, sorry, NPOWER's new logo during the cricket today. Horrid, isn't it? How long has it been like that?

Not that long - I wrote a little about it in this thread, if you're interested.

[Chie]

Announcements from bmi are now voiced as "bmi - British Midland International". They've not referred to British Midland for at least 10 years.

Good. I personally had no idea what 'bmi' stood for until I just read your post. Previously they were three meaningless letters that stood for anything or nothing. I would also suggest that the 'bmibaby' brand, which gets more exposure than 'bmi', has cheapened 'bmi' by association (the lowercase logo also cheapens it but that's another matter), so distinguishing the two very different brands by emphasising that BMI stands for British Midland International conveys the distinction very well.