Another High Street Rebrand

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Square Eyes
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davidmcg wrote:It has been announced that the new name for T-Mobile and Orange will be Everything Everywhere

http://www.guardian.co.uk/business/2010 ... everywhere
That's a dreadful name. :o
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Nick Harvey
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Square Eyes wrote:That's a dreadful name.
Yes, Conservative and Liberal Democrat Party would have been far better.
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Inspector Sands
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Square Eyes wrote:
davidmcg wrote:It has been announced that the new name for T-Mobile and Orange will be Everything Everywhere

http://www.guardian.co.uk/business/2010 ... everywhere
That's a dreadful name. :o
It's ok as a slogan which is how it'll be used. The problem they have is that Orange is a very strong brand name, T-Mobile isn't as strong in the UK but along with Orange is very well known internationally.

The only choice they have really is to pick a common name for both and do dual branding
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Nick Harvey
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So are they planning to rebrand Freeserve, sorry Wanadoo, sorry Orange Internet as Everything Everywhere Internet, I wonder?
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aeonsource
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Nick Harvey wrote:So are they planning to rebrand Freeserve, sorry Wanadoo, sorry Orange Internet as Everything Everywhere Internet, I wonder?
There are areas in the country where we will open new Everything Everywhere stores: they could be Orange branded; they could be T-Mobile branded or they could be a combination of both..
Seems more like they will use some stores with the old Orange and T-Mobile brands.
:V
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Nick Harvey
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Wasn't meaning the stores. I was meaning the internet service itself. I think it might just have had enough names already.
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Sput
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Well that's why the new name is designed to be ABSOLUTELY future proof. How can you have a more encompassing name than everything everywhere?
Knight knight
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AxG
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I come not with just one rebrand but two.
Looking at my local Comet it seems some of the boards are displaying a new logo.
Image

Also walking past Waterstones, they have ditched their serif logo in favour of sans-serifImage
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Jamesypoo
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:|

Not a good move for Waterstones, I think...
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WillPS
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90s logo:
Image

Early-2000s:
Image

Late-2000s:
Image

2010:
Image

Sit that alongside the 2008 HMV Logo:
ImageImage

and it sort of looks alright.

As an aside, I think the 2008 HMV logo is perfect, and adapts really well for the seasons:
Image
Image
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m-in-m
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TheAxG wrote:I come not with just one rebrand but two.
Looking at my local Comet it seems some of the boards are displaying a new logo.
Image

Also walking past Waterstones, they have ditched their serif logo in favour of sans-serifImage
The Waterstones logo is just a bit too much of a jump in one step. Perhaps it will grow but it just looks out of place in my mind.
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