Yet another rebrand thread.

Inspector Sands
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They do crumble easier, shame they didn't do something 'o' shaped too
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Nick Harvey
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That looks to me (Mr Cynic) like just an excuse to take that little V shape out of four of the sides of the cube and then charge the same as they used to for less volume.
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TG
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The claim in the above Mirror article was
The X-shape Oxos will be the same size and weight as traditional cubes, say Premier.
Less volume, clearly - but perhaps slightly more compacted?

Either way, I'm using X shaped cubes at the moment and they have exactly the same effect :P
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Cache
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Expedia has gone through its first ever rebrand since its launch with a new logo and slogan: "Where you book matters". Looks much less childish now IMO.

It's being accompanied with a website refresh and a new TV advertising campaign, so look out for that over the coming months.

Image
Image
Martin
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Marketing Magazine wrote: The company said that since it last re-branded, it has added the Argos Extra brand ... and needs to improve customer understanding of the brand."
Seems like we've come full circle as they took away the Argos 'Superstore' brand in the last rebrand!
Malpass93
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Mattarz wrote:Image
Better. Nice new logo - bit more modern than the old one.
Mattarz wrote:Image
And then they go and do, well, that...
Image
The New Malpass.
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nidave
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Didn't expedia have something to do with Microsoft at some point?
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Cache
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nidave wrote:Didn't expedia have something to do with Microsoft at some point?
Expedia was started by Microsoft, which they then spun off as a multi-billion dollar company because it was "no longer about software intensive technology" and they were "concerned that [they] would not do [their] best at this." - Bill Gates.

Oddly, the logo seems to have had a minor change already; the aeroplane has gone yellow and the globe background is more teal looking, which fits in with the colour scheme of the rest of the website. Can't say I like it as much anymore to be honest! They should have altered the page colours instead IMO.

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(taken from their UK website, but they've done the same on the US one too)
Ant
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Not really a rebranding but apparently Lothian Buses are reverting back to their dated maroon (or 'madder') and white colours for the buses and trams, 10 years after replacing it.

http://news.scotsman.com/scotland/Madde ... 6172635.jp
Alexia
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Ant wrote:Not really a rebranding but apparently Lothian Buses are reverting back to their dated maroon (or 'madder') and white colours for the buses and trams, 10 years after replacing it.

http://news.scotsman.com/scotland/Madde ... 6172635.jp
Newport Buses are currently running in a mix of some buses dark green/white and some buses dark green/babysick.
Critique
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Note: Pepsi use the old logo on the caps of their bottles.
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