Yet another rebrand thread.

Alexia · Mon 08 Mar, 2010 18.26

Nick Harvey wrote:So did I.

How do you indicate a trade mark, anyway?

Depends if it's registered or not. Registered is ®. To have TM in superscript is, appropriately, "totally meaningless". It's a trivial matter.

Ant · Mon 08 Mar, 2010 20.09

I could swear I've seen Diet Pepsi being branded as Pepsi Diet on some of the bottles?

Maybe I'm just going crazy.

Cache · Mon 08 Mar, 2010 21.47

Charmin to rebrand as Cushelle.

"The name Cushelle was selected for its sound, which reflects the product's softness, an SCA statement said. The company describes its new koala icon as a "softness magnet."

Odd name, methinks. But I guess so was Charmin.

Gavin Scott · Mon 08 Mar, 2010 21.53

I saw that tonight too.

Its gone from the absurd to the ridiculous really, but more importantly, I note they are using the "shh" sound in both words, but spelling it differently in the second one.

This upsets my inner logic in a way that I shouldn't be forced to contemplate.

Cache · Mon 08 Mar, 2010 21.57

Gavin Scott wrote:I saw that tonight too.

Watching Glee perhaps Gavin m'dear?

It's a really weak name IMO. But it's been preceded by a 2 year advert hiatus so perhaps it'll ring fresh in people's ears. The new advert campaign is costing £10M as well, so they're obviously pushing it.

Sput · Mon 08 Mar, 2010 22.18

Mattarz wrote:

TSK TSK TSK @ that sometimes broken link: serves you right for using not the metro uploader but some third party shoddiness

Cache · Tue 09 Mar, 2010 10.36

Sput wrote: TSK TSK TSK @ that sometimes broken link: serves you right for using not the metro uploader but some third party shoddiness

IT'S CHANGED, OK?
Tsk, the things I do for you, Sput. I could have written at least another line of essay instead of doing that.

Sput · Tue 09 Mar, 2010 11.07

Thank you

It might have been a shit line that lost you marks, so assuming that's the case YOU ARE WELCOME.

Inspector Sands · Wed 10 Mar, 2010 13.40

Not a rebrand, but how long have OXO cubes not been cubes? I only noticed the other day that they're X's now

Alexia · Wed 10 Mar, 2010 13.49

August '09ish.
http://www.mirror.co.uk/news/top-storie ... -21564701/

EDIT: Same shit, different shit-rag: http://www.telegraph.co.uk/foodanddrink ... -over.html

Apparently they crumble better.

According to the website, they're now "fun-shaped" http://www.theoxofactor.com/products/stock-cubes.php

Gavin Scott · Wed 10 Mar, 2010 14.05

Oh that is so cool I want to go and buy some.

Seriously.