Yet another rebrand thread.

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Cache
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DVB Cornwall wrote:The new Argos logo really does exude sophisticated retailing doesn't it. :lol:
But would you say that Argos was a sophisticated retailer? I think this new retro logo appeals to Argos' target market; a sophisticated logo wouldn't suit it at all IMO.
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WillPS
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Jake wrote:Image

Can't say I'm a fan. Looks like a cross between Woolworths and one of those discount stores you get on the high street.
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Don't like either. That curve is a silly logo element which is going to limit the potential environments it can be placed in. It's essentially just bloat - you need your logo to be more or less in line with the wording.

Nottingham Broadmarsh still has the early/mid nineties logo proudly on display.
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wells
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It will always be boxed, I'd imagine.
Ant
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Hymagumba wrote:If I'm not mistaken, Lloyds Banking Group intend to have Halifax as a brand in England as BOS as a brand in Scotland. There were rumours of them ditching the Lloyds TSB Scotland brand altogether and only having BOS but then there were also rumours about them demerging Lloyds and bringing TSB back.

So its not quite as simple as Argos's ugly little revamp.
There are a few places in Scotland where there are Lloyds TSB Scotland and BoS branches in the same street so I can't see that lasting long. I'd rather see the Lloyds brand go than Bank of Scotland obviously.

The new Bank of Scotland branch on the Royal Mile looks pretty impressive. Even nicer without a Halifax logo on the end of the signage.
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WillPS
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I think Lloyds and HBOS are to remain separate high street entities for the time being at least. BOS in England is generally meant to be for businesses I think.
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Inspector Sands
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WillPS wrote:I think Lloyds and HBOS are to remain separate high street entities for the time being at least. BOS in England is generally meant to be for businesses I think.
Yes, branches of Halifax have 'Bank of Scotland Business Banking' branding

I thought that the plan is for all their branches in Scotland to be BOS, in England to be Lloyds except for a few 'Halifax's in Yorkshire. However it's probably all changed now after this: http://news.bbc.co.uk/1/hi/business/8339598.stm they're selling off 'TSB' and 'Cheltenham & Gloucester' and getting rid of 600 branches

Expect lots of rebranding and changing around with RBS though, all the RBS branches in England are going as are all the Natwest ones in Scotland. They are being sold off to become a new bank, probably known as 'William and Glyn' - http://www.brandchannel.com/home/post/2 ... ement.aspx
wells
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Inspector Sands wrote:they're selling off 'TSB'
What you mean they're selling off the name?
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DVB Cornwall
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Mattarz wrote:
DVB Cornwall wrote:The new Argos logo really does exude sophisticated retailing doesn't it. :lol:
But would you say that Argos was a sophisticated retailer? I think this new retro logo appeals to Argos' target market; a sophisticated logo wouldn't suit it at all IMO.
Twas a rhetorical comment DD.
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DVB Cornwall
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wells wrote:
Inspector Sands wrote:they're selling off 'TSB'
What you mean they're selling off the name?
Lloyds Banking Group have to dispose of a retail banking business with at least 600 branches, a 4.6 per cent share of
the personal current accounts market in the UK and approximately 19 per cent of the Group's
mortgage assets. The business would consist of:
• the TSB brand;
• the branches, savings accounts and branch based mortgages of Cheltenham &
Gloucester;
• the branches and Branch Based Customers of Lloyds TSB Scotland and a related
banking licence;
• additional Lloyds TSB branches in England and Wales, with Branch Based Customers;
and
• Intelligent Finance,
and would need to be disposed of within four years

(November 2009 Press Release issued in connection with rights issue .... Requirement is to account for the State Aid received to cover losses during the recession)

RBS Businesses Outlined for Disposal

To comply with EC State Aid requirements RBS has agreed a series of restructuring measures to be implemented over a four year period. This will supplement the measures in the Strategic Plan already announced by RBS.
This comprises divesting fully RBS Insurance,
Global Merchant Services
and RBS Sempra Commodities.
Further the Group is to divest the RBS branch based business in England and Wales and the NatWest branches in Scotland, along with the Direct SME customers across the UK. This will reduce RBS market share by 2% in the UK retail market, 5% in the SME market and 5% in the mid-corporate market.

(RBS announcement Nov 2009)
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Pete
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It'll be interesting to see how the customers are divied up. I opened my original kids bank account with TSB (in England) in 1993, it has since moved through Lloyds TSB to Lloyds TSB Scotland. So what happens with me? Do I move over to (rebranded)BOS or am I disposed of into the new "TSB" ?

Course before that I had an account with Natwest but that was just to get the Piggys, of which I have the full set in mint condition I might add.
"He has to be larger than bacon"
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DVB Cornwall
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an explanation ...

These businesses WILL BE SOLD as operating concerns (together with their appropriate assets and liabilities) not given away, monies received for them being added to the capital of the reduced business which will be used to either bolster the share price which will of course assist in disposing of the state holding in the future. or provide more working capital for the reduced businesses. Any costs, rebranding etc, in advance of sale, associated with the disposals will be written off against the proceeds received.
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