Another High Street Rebrand

JAS84 · Fri 21 Jun, 2019 00.35

Just read in the paper that Yorkshire and Cyldesdale Banks are being rebranded as Virgin Money.

Jamesypoo · Fri 21 Jun, 2019 08.55

Complete with a rebrand for Virgin Money in the process judging by this video:

Jonny · Fri 21 Jun, 2019 23.34

Yikes - that logo is a shocker, far too much going on.

DavidTRex · Sun 23 Jun, 2019 21.44

It reminds me of the abby national rebrand. Trying to be trendy when that's not really what you want from a bank.
I bet it changes in a few years.

Its hard to find the advert I wanted. Something about turning banking on its head.

woah · Sun 23 Jun, 2019 23.01

In fairness that second logo might have stuck around a bit longer if Santander hadn't bought them and brought them under their own corporate brand.

I also disagree about people not wanting their bank to be "trendy" - see Starling/Monzo/Revolut/N26, and banks like Smile/Cahoot/First Direct back when they first launched.

Philip · Sun 23 Jun, 2019 23.04

Yeah, that Abbey branding was really fresh at the time considering how banks are usually marketed.

BTW I don't think that old old logo there is accurate, it was updated at some point before it was dropped with an updated typeface.

WillPS · Sun 23 Jun, 2019 23.43

JAS84 wrote: ↑Fri 21 Jun, 2019 00.35 Just read in the paper that Yorkshire and Cyldesdale Banks are being rebranded as Virgin Money.

This was announced, widely reported and discussed here a year ago.

Whataday · Mon 24 Jun, 2019 16.27

Philip wrote: ↑Sun 23 Jun, 2019 23.04BTW I don't think that old old logo there is accurate, it was updated at some point before it was dropped with an updated typeface.

Yes, this logo was introduced in 2002 when they dropped Alan Davies from the ads (ironically not a million miles from what Santander uses today).

The umbrella logo was ditched with the previous typeface though.

JAS84 · Mon 24 Jun, 2019 20.33

WillPS wrote: ↑Sun 23 Jun, 2019 23.43
JAS84 wrote: ↑Fri 21 Jun, 2019 00.35 Just read in the paper that Yorkshire and Cyldesdale Banks are being rebranded as Virgin Money.
This was announced, widely reported and discussed here a year ago.

"Could be the end of the brands" - that's speculation. The fact it's actually happening is new news.

WillPS · Mon 24 Jun, 2019 20.58

JAS84 wrote: ↑Mon 24 Jun, 2019 20.33
WillPS wrote: ↑Sun 23 Jun, 2019 23.43
JAS84 wrote: ↑Fri 21 Jun, 2019 00.35 Just read in the paper that Yorkshire and Cyldesdale Banks are being rebranded as Virgin Money.
This was announced, widely reported and discussed here a year ago.
"Could be the end of the brands" - that's speculation. The fact it's actually happening is new news.

No it isn't - https://www.theguardian.com/business/20 ... -bank-cybg

CYBG said it was committed to moving all of its retail customer business over to the Virgin Money brand. It is theoretically possible that the Clydesdale and Yorkshire brands could be retained for the group’s small and medium-sized business banking division as the Virgin brand is to be tested out on these customers. The rebranding will cost £60m.

barcode · Mon 24 Jun, 2019 23.16

That piece is a year old, and still both brands are on the high street.