The Very Official McDonalds (and other fast food outlets) Thread

Jonwo
Posts: 262
Joined: Sat 26 Apr, 2008 02.05

McDonald's are recycling the Winning Sips and Monopoly peels with Surprize Fries. Is this the first time they had three different peel promos?
NiKepp
Posts: 22
Joined: Sun 04 Jun, 2023 12.18
Location: Somewhere Very Serious

I've always assumed the increase in the amount of these peel promotions has been testing the water around whether to continue the Monopoly game at all. If they're getting a reasonable enough response from running their own inhouse promotions without the name, continuing to pay a licence fee to Hasbro just for the name is going to be less and less attractive. I'd wager there's some bigger 5-10 year contract renewal coming up around that again soon so they'll be looking to either drop it completely or hammer the costs down on it.
I'm on the David Lees Honor Roll!
Jonwo
Posts: 262
Joined: Sat 26 Apr, 2008 02.05

NiKepp wrote: Wed 05 Jun, 2024 11.54 I've always assumed the increase in the amount of these peel promotions has been testing the water around whether to continue the Monopoly game at all. If they're getting a reasonable enough response from running their own inhouse promotions without the name, continuing to pay a licence fee to Hasbro just for the name is going to be less and less attractive. I'd wager there's some bigger 5-10 year contract renewal coming up around that again soon so they'll be looking to either drop it completely or hammer the costs down on it.
Winning Sips was always quite useful if you had the app because some people give you non winning ones that you can add to your collection and you get lots of points which you could redeem for freebies.

Not tried the Surprize Fries yet, it wasn't available when I last went to McDonald's two weeks ago.
scottishtv
Posts: 752
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh

I doubt any of it is about dropping Monopoly.

Seems it's all about getting the app on people's phones. There will be millions of the "Have another go on the app" peels out there. It'll increase the downloads and most people won't win on the app but have a silly virtual sticker added to their 'bonus fry' card thing. They'll hope it'll encourage uptake of the loyalty scheme, and in return increase loyalty.

I note the bonus card needs you to scan 10 codes within about a month to get the extra points. Seems they've given up pretending McDonald's should only be enjoyed as part of a balanced diet.
thegeek
Posts: 879
Joined: Sat 04 Jun, 2005 12.35

Blewatter wrote: Sun 02 Jun, 2024 22.54 Do you guys have any experience with foreign fast food?
The book we got with a Happy Meal in France was incredibly French - it was a proper hardback picture book about a ballet dancer.
Post Reply