Wait, that says it's 10 McColls stores rebranding. That's an odd move unless Morrisons have plans to take over McColls outright.sqwidge1978 wrote: ↑Thu 28 Feb, 2019 21.07Looks like they may have had a rethink on the safe way brand as they appear to be rolling out Morrisons Daily brand rather than Safeway Daily.all new Phil wrote: ↑Fri 11 Jan, 2019 16.13 Can’t help but wonder, given Morrisons clearly don’t have an issue with their name being plastered all over it, why they don’t just stock Morrisons-branded stuff instead.
https://www.talkingretail.com/news/indu ... 8-02-2019/
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sqwidge1978
- Posts: 77
- Joined: Sat 25 Jun, 2016 15.42
Looks like Morrisons are opening Safeway Daily stores in petrol stations, which seems confusing, as McColls which stock the Safeway brand are launching Morrisons Daily stores.
https://www.derbytelegraph.co.uk/news/d ... by-2620605
https://www.derbytelegraph.co.uk/news/d ... by-2620605
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bilky asko
- Posts: 1426
- Joined: Sat 08 Nov, 2008 19.48
This should be no surprise, as the tweet posted a while back about the logo did mention it was for petrol stations.sqwidge1978 wrote: ↑Tue 12 Mar, 2019 23.49 Looks like Morrisons are opening Safeway Daily stores in petrol stations, which seems confusing, as McColls which stock the Safeway brand are launching Morrisons Daily stores.
https://www.derbytelegraph.co.uk/news/d ... by-2620605
It's probably a sensible realignment to be honest. The existing PFS Morrisons Dailies are not very Morrisons except for the stuff on the shelves.
Sounds like McColls are looking at something closer to the M Local concept.
Sounds like McColls are looking at something closer to the M Local concept.
