To answer my own question, according to my local terrible quality Reach publication, they are:
https://www.nottinghampost.com/news/uk- ... source=nba
To answer my own question, according to my local terrible quality Reach publication, they are:
It's really bizarre their approach with Wilko. I really don't know why but I have a feeling in the future that Wilko will return in some form on the high street even if it's just effectively a mini Range. They probably just didn't want to spend millions to buy the current pretty awful estate.WillPS wrote: ↑Fri 13 Oct, 2023 16.25To answer my own question, according to my local terrible quality Reach publication, they are:
https://www.nottinghampost.com/news/uk- ... source=nba
I think the goods inside from what I recall were Iceland branded and not Swift branded or fake brand names a la Lidl/Aldi, so the secret of who owned it wasn't particularly well kept.Zimba wrote: ↑Fri 06 Oct, 2023 22.47Pretty much my feelings about the one up here aswell. Similar, Tesco Express 10 doors down, another convenience store (who's Swift?) in the other direction. Not to mention Newcastle's flagship Sainsbury's a mile down the road where you can get everything. Unless you knew it was part of Iceland, it was just another Premier, Lifestyle, Happyshopper, McColls and so on which are generally expensive.BBC TV Centre wrote: ↑Fri 06 Oct, 2023 20.17I've never understood the point of Iceland Swifts - well, not the one in Hounslow anyway.
Up the same stretch of road is a large Iceland store. I realise the Swift used to be an Iceland store, but to entirely refurb it cosmetically, and put in brand new fridges, tills, other gear in seemed a waste of money. Especially, given that less than a minutes' walk away is a Tesco Express and past the large Iceland there's an entire stret full of local independent stores selling pretty much everything you could want food-wise for all regions. And if you want to help Bezos to the moon, theres an Amazon Fresh next to the bus garage.
I think they possibly have one eye on replacing the 'The Range' brand (which is shite, let's face it) with Wilko at some point. Maybe some awful hybrid 'Wilko @ The Range' or something.Zimba wrote: ↑Fri 13 Oct, 2023 21.32It's really bizarre their approach with Wilko. I really don't know why but I have a feeling in the future that Wilko will return in some form on the high street even if it's just effectively a mini Range. They probably just didn't want to spend millions to buy the current pretty awful estate.WillPS wrote: ↑Fri 13 Oct, 2023 16.25To answer my own question, according to my local terrible quality Reach publication, they are:
https://www.nottinghampost.com/news/uk- ... source=nba
It seems they're going through way too much just to sell a few odd products and the brand really doesn't have that much value imo.
The Range to me just makes me think of Live Laugh Love tat. I mean there’s an audience for that obvs, but they could retain the tat under a better established brand like Wilko.WillPS wrote: ↑Sat 14 Oct, 2023 13.14I think they possibly have one eye on replacing the 'The Range' brand (which is shite, let's face it) with Wilko at some point. Maybe some awful hybrid 'Wilko @ The Range' or something.Zimba wrote: ↑Fri 13 Oct, 2023 21.32It's really bizarre their approach with Wilko. I really don't know why but I have a feeling in the future that Wilko will return in some form on the high street even if it's just effectively a mini Range. They probably just didn't want to spend millions to buy the current pretty awful estate.WillPS wrote: ↑Fri 13 Oct, 2023 16.25
To answer my own question, according to my local terrible quality Reach publication, they are:
https://www.nottinghampost.com/news/uk- ... source=nba
It seems they're going through way too much just to sell a few odd products and the brand really doesn't have that much value imo.
Better to have a decent amount of stock than a thin spread and loads of gaps as Wilko had dealt with increasingly over the last few years.all new Phil wrote: ↑Sat 14 Oct, 2023 16.00The Range to me just makes me think of Live Laugh Love tat. I mean there’s an audience for that obvs, but they could retain the tat under a better established brand like Wilko.WillPS wrote: ↑Sat 14 Oct, 2023 13.14I think they possibly have one eye on replacing the 'The Range' brand (which is shite, let's face it) with Wilko at some point. Maybe some awful hybrid 'Wilko @ The Range' or something.Zimba wrote: ↑Fri 13 Oct, 2023 21.32
It's really bizarre their approach with Wilko. I really don't know why but I have a feeling in the future that Wilko will return in some form on the high street even if it's just effectively a mini Range. They probably just didn't want to spend millions to buy the current pretty awful estate.
It seems they're going through way too much just to sell a few odd products and the brand really doesn't have that much value imo.
The Range does seem to carry a hell of a lot of stock btw. Never a good sign. Always thought in terms of range, Wilko were pretty well streamlined.
Honestly, wouldn't surprise me one bit at all tbh. It's a naff name, bit like the shop really.
The key for The Range will be whether they can turn the stock into cash by selling through it.WillPS wrote: ↑Sat 14 Oct, 2023 16.42Better to have a decent amount of stock than a thin spread and loads of gaps as Wilko had dealt with increasingly over the last few years.all new Phil wrote: ↑Sat 14 Oct, 2023 16.00The Range to me just makes me think of Live Laugh Love tat. I mean there’s an audience for that obvs, but they could retain the tat under a better established brand like Wilko.
The Range does seem to carry a hell of a lot of stock btw. Never a good sign. Always thought in terms of range, Wilko were pretty well streamlined.