WillPS wrote: Sat 14 Oct, 2023 16.42
all new Phil wrote: Sat 14 Oct, 2023 16.00
WillPS wrote: Sat 14 Oct, 2023 13.14
I think they possibly have one eye on replacing the 'The Range' brand (which is shite, let's face it) with Wilko at some point. Maybe some awful hybrid 'Wilko @ The Range' or something.
The Range to me just makes me think of Live Laugh Love tat. I mean there’s an audience for that obvs, but they could retain the tat under a better established brand like Wilko.
The Range does seem to carry a hell of a lot of stock btw. Never a good sign. Always thought in terms of range, Wilko were pretty well streamlined.
Better to have a decent amount of stock than a thin spread and loads of gaps as Wilko had dealt with increasingly over the last few years.
The key for The Range will be whether they can turn the stock into cash by selling through it.
No point having a lot of stock on the shelves, but it not shifting, and then having to mark it down or get rid of in some way, and not make margin on it. Plus, the costs of insuring etc.