The Unofficial Sainsbury's Thread

all new Phil · Sat 22 Oct, 2011 18.25

We don't have a dedicated Sainsbury's thread

but I noticed the other day that Sainsbury's have begun the process of updating their SELs with a different font (the serif one they now use in their current advertising campaign).

DON'T LIKE.

Sput · Sat 22 Oct, 2011 18.30

I would like a supermarket rota thread. Margerie was on checkout 5 on tuesday but then she moved to checkout 1. ARE THEY GROOMING HER TO REPLACE SHARON?

WillPS · Sat 22 Oct, 2011 18.48

all new Phil wrote:We don't have a dedicated Sainsbury's thread but I noticed the other day that Sainsbury's have begun the process of updating their SELs with a different font (the serif one they now use in their current advertising campaign).

DON'T LIKE.

Nor me.

Interstate was the best thing that ever happened to Sainsburys, they should stick to it.

Pete · Sat 22 Oct, 2011 18.51

I saw a sign on the door saying "Out Of Order, Sorry for Any Convenience" all in Times New Roman size 36. Is this a sign of an impending rebrand?

Pete · Sat 22 Oct, 2011 18.51

WillPS wrote:Nor me.

Interstate was the best thing that ever happened to Sainsburys, they should stick to it.

I love that fun cartoon font they use. Is that a custom one or is it commercial?

all new Phil · Sat 22 Oct, 2011 19.07

The SEL design was with this font:

Philip Cobbold · Sat 22 Oct, 2011 19.37

Interstate's still being used for all the building signage though, and on the POS that's printed in store. It's just the advertising that's printed out of store that uses the new font.

WillPS · Sun 23 Oct, 2011 13.57

Pete wrote:
WillPS wrote:Nor me.

Interstate was the best thing that ever happened to Sainsburys, they should stick to it.
I love that fun cartoon font they use. Is that a custom one or is it commercial?

Only used internally now, I think it's a custom one but I have the TTF file *somewhere*.

I absolutely hate any off-brand signage. It's so annoying, there is nice paper to use and software to generate information signage for anything that's needed, and stuff like "Sorry - Out of Order" stuff should have dedicated signage in store.

The worst example of _POINTLESS_ in store signage was a store in Sheffield where, for some reason, they'd covered one of those nice "try something new today" boards that used to get fitted behind checkouts with one-letter-per-page Comic Sans "CRYSTAL PEAKS". Why!?!

Pete · Sun 23 Oct, 2011 21.49

Oh I know it's horrendous. I'll admit to being a bad person who alters signage in the place where I wokr however this is
1. due to the lack of available alternatives
2. made up for by the fact I am competent

Currently in Sainsburys near me there is a set of barkers containing a nasty bit of photocopied shite about bags for life on green paper. Far too much text, no attention to the typography and utterly pathetic looking.

As for that font, what a shame it doesn't fall into my inbox.

scottishtv · Sun 23 Oct, 2011 22.20

Seeing as the Sainsbury's brand collectors have surfaced, does anyone know where I can find an instrumental version of "Light and Day/Reach for the Sun" by The Polyphonic Spree? I've tried various places and all of the usual mp3 places you would obtain such a file but it always escapes my reach.

I've found it on the less-than-likely-legal legalsounds.com (track 3) but it's a very dodgy site. So dodgy it only accepts very weird forms of payment right now - not credit cards as it suggests on the homepage. Not that I'd care to divulge my credit card details to these folk.

Anyone got any ideas? I'm all Googled and Binged out.

PS - It's for a school project, and I'm totally *not* going to do a Jamie Oliver impersonation over it whilst grating cinnamon into Pot Noodle... trying something new.

all new Phil · Mon 24 Oct, 2011 16.50

Philip Cobbold wrote:Interstate's still being used for all the building signage though, and on the POS that's printed in store. It's just the advertising that's printed out of store that uses the new font.

Nope, I was referring to the signage that's printed in store (the half-A4 sized shelf-edge barkers). Interstate had been replaced by this new font on them - same overall design though.