Listening Figures

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Posts: 269
Joined: Sun 16 Mar, 2008 17.19
Location: London

Hi guys.

Right, I wondered if it was possible to get hold of radio listening figures categorized by age. I need them to prove that there is a correlation between age and favourite/most listened to radio station. I'm mainly interested in BBC Radios 1,2,3, 4 and 5.

Cheers for any help you can give, much appreciated!
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Alexia
Posts: 3001
Joined: Sat 01 Oct, 2005 17.50

RAJAR is a good place to start for initial figures... there may be some contacts at MediaUK who can help you with the data breakdown, otherwise (topically) I suggest you might have to conduct your own opinion poll.
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wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

As I understand it's only basic figures about weekly reach for each station that is released to the general public. The greater breakdowns about demographics will only be available to people working at stations participating in RAJAR. So I think you'll need to get in contact with people who work at BBC or commercial stations directly for what you need to know.
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