Metropol

Thinking about companies/organisations who have experienced a rename in recent years.
Have there been many success stories in this field or have most of the changes been a bit of a washout?
Three that come to mind at the moment are:
Freeserve to Wanadoo, Virgin to Zaavi and The Post Office to Consignia!
Can't think of any successful ones, can you?

Some Zavvi stores are now called Head. I mean, what the hell is that for a new name?

Norwich Union (a solid, British brand name that's been around for 200 years) to Aviva. :roll:

Jif to Cif.

Both sound as ridiculous as Consignia and Zaavi.

Midland to HSBC.
Abbey, Bradford & Bingley and Alliance & Leicester to Santander.

Opal Fruits to Starburst.

When we say "recent" I'm guessing we mean at least within the last decade as I don't want someone mentioning Marathon to Snickers, it's been nearly twenty years since it happened and it was a ruddy success even if you reckon it wasn't, let it go already. Opal Fruits you can just about get away with.

Perhaps the greatest and most thorough metamorphosis of them all: ONDigital to ITV Digital. Now there was a well-executed, thorough and orderly transition!

What? I was with OND and their igital television for some time. I THINK I KNOW WHAT I'M TALKING ABOUT.

Sprite Z to Sprite Zero?

Dixons to Currys.digital?

Sput wrote:I THINK I KNOW WHAT I'M TALKING ABOUT.

You think you know? Not a very trustworthy source of info then are you, Sput.

Refers the disputing parties to this Tuesday, July 28, 1998 - BBC News article which states the name as ONdigital.