It's All In The Name

[Sput]

Pah, ONdigital is just a cheap knock off of the nation's favourite igital service, OND.

[Invent Meridian]

British Petroleum to BP plc.
British Telecom to BT Group.

What is it with Britain to remove all traces of being British?

[Sput]

Presumably it's because those companies are multinationals or provide multinational services.

[Alexia]

British Petroleum to BP plc.
British Telecom to BT Group.

What is it with Britain to remove all traces of being British?

Well, as they still have the B in them, I'd say their trace of Britishness is there for all to see.

Anyway I have a couple:
BTCellnet > O2
the whole Gateways/Somerfield minefield
Daewoo > Chevrolet
Channel 5 > Five
UPN/WB > The CW
Bounty > Plenty

Then there's a couple that went one way and then back the other:
TyneTees > Channel 3 NE > Tyne Tees > ITV..
Coco Pops > Choco Krispies > Coco Pops
Wispa > Cadbury Dairy Milk Bubbles > Wispa
Caramel > Cadbury Dairy Milk Caramel > Caramel

[cdd]

British Airways tried the BA switch but mostly rolled it back on account of it being unsuccessful and Virgin Atlantic jumping on the British bandwagon.

[Finn]

The worst thing about the ONdigital > ITV digital fiaso (well, apart from ITV wasting loads of money thrown at the lower football leagues) was the arrival through the post of crappy little silver ITV digital stickers that they expected the general public would bother to stick over the ONdigital branding on boxes.

Shame they never got round to updating the EPG and removing the ONdigital stuff...

[Malpass93]

A few theme park ones here:

EPCOT Center --> Epcot '94 --> Epcot '95 --> Epcot
Disney-MGM Studios --> Disney's Hollywood Studios
EuroDisney --> Disneyland Paris
PortAventura --> Universal's Port Aventura --> Universal Mediteranea --> PortAventura
Britannia Park --> American Adventure --> American Adventure World --> The American Adventure Theme Park (now deceased)

[Philip]

Caramel > Cadbury Dairy Milk Caramel > Caramel

It changed back? Much better name in my opinion. Is this to do with the new look they have on the Dairy Milk Giant Buttons packs?

I still have the old wrapper from before the change of name in a folder on my shelf, just for keepsakes.

Edit: And here's another one:

MSN Search -> Windows Live Search -> Live Search -> Bing -> Another pointless name, maybe?

[Inspector Sands]

Anyway I have a couple:
BTCellnet > O2
Daewoo > Chevrolet
UPN/WB > The CW

They were different to most rebrandings which are done for marketing purposes, all 3 were the result of mergers or takeovers where the old name couldn't be used afterwards. The same is true of

Virgin Radio > Absolute Radio
Anderson Consulting > Accenture

The latter was a very successful rebrand as the company it split from - Arthur Anderson was involved in the Enron scandal a few months later

[Sput]

I'd argue this one is less pointless. Firstly because they've lacked a decent name until now and secondly because the new service is substantially different to Live search. It's far superior (but then looking through text files was superior)

[Nini]

When you're at the bottom, you can only go upwards.