tillyoshea wrote: ↑Fri 25 Feb, 2022 06.16
gottago wrote: ↑Thu 24 Feb, 2022 21.22
MyWaitrose's withdrawal of its free newspaper for "something new" as I think they said is, actually, a return of the exact same personalised offers system that they withdrew around three or four years ago because customers found it "confusing". And they've now made it even more confusing by making you have to not only add the offer but then scan a voucher on your phone which I'm pretty sure you didn't have to do previously.
But oddly there's a newspaper vouchers section on the website where you can actually still get your most bought (I assume as I have The Guardian on there) newspaper for free, and with no minimum spend, but again you have to scan the voucher on your phone. So I'm not sure what the point was of withdrawing the normal newspaper offer, or at least why they didn't advertise that the way it works was going to change.
It’s not universal any more - as someone who pops into Waitrose now and again (but not regularly), I have no personalised offers available and no newspaper voucher.
Thanks to gottago for highlighting the newspaper offer in the Waitrose website/app. I have forgotten what my login for the website was, and couldn't be arsed to reset it.
Out of interest of reading this thread I remembered I had the (never used) app on my phone, so I visited it and there was the newspaper voucher section, and all of mine were for the Times and Sunday Times (as I get the latter weekly).
During the first lockdown I started shopping in Waitrose more as they had better availability/less of a queue (when we all were lined up in a car park on a freezing March) and I suppose it kind of stuck. Plus I found the food tended to have a better shelf life.
I can only surmise the reason for this shift in tactic by Waitrose is that it was a two-fold exercise, one, to cut costs by putting another barrier to entry (just as they had done with the coffee machines before covid) and using the card data to manage the volumes and titles of newspapers ordered. Previously, the mechanic was fairly simple, register for a MyW card, spend £10 and get a free newspaper.
Now it's a lot more convoluted, you need to have a smartphone, need to be able to work and install the app, need to activate the voucher on the day you want to use it etc. That will put some people off.
Two, it will prove to some suit in management that the personalised approach has some value.
Evidently by this thread we all have MyW cards but two different approaches, tillyoshea shops rarely in Waitrose, yet gottago and I are regular visitors and have fed the system with data to spit the offers for the newspapers. Therefore, meaning since the perk will be retained we are likely to continue shopping there, as we have done already.