The Tesco & other non-Morrisons supermarket thread

User avatar
WillPS
Posts: 2255
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:

Homebase in Tesco:


Not sure if this is a branded range (Entertainer/Claires/Accessorize in Asda) or a store-in-store.
Image
User avatar
WillPS
Posts: 2255
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:

It's a store-in-store, to answer my own question:
https://www.linkedin.com/posts/stevecol ... esktop_web
Image
Jonny
Posts: 58
Joined: Mon 02 Nov, 2009 09.42

scottishtv wrote: Wed 09 Mar, 2022 22.52 You'll probably be aware that Asda's Smart Price range got some publicity lately as it was fully restored to stores following a reversal of an earlier decision to withdraw some of the range (and increase prices of some products).
Would seem "Just Essentials" is replacing the Smart Price range imminently?

https://www.retailgazette.co.uk/blog/20 ... ng-crisis/

Being fast-tracked to market.
User avatar
WillPS
Posts: 2255
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:

AS
DA



Weird choice having the 'ASDA' lettering huge and the 'just essentials' lettering tiny. Like M Savers mk1 I'm not sure it's clear enough that it's the budget tier rather than the own brand.
Image
Whataday
Posts: 358
Joined: Fri 22 Aug, 2003 00.08
Location: Cardiff
Contact:

Waitrose aren't happy about Asda adopting a range with Essentials in the name:

https://www.bbc.co.uk/news/business-60862940
WillPS wrote: Wed 30 Mar, 2022 00.01 Weird choice having the 'ASDA' lettering huge and the 'just essentials' lettering tiny. Like M Savers mk1 I'm not sure it's clear enough that it's the budget tier rather than the own brand.
Considering a lot of people are going to be needing budget brands over the next few months/years, I don't think it'll take too long for the packaging to become synonymous with low cost.
JAS84
Posts: 536
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

WillPS wrote: Wed 30 Mar, 2022 00.01 AS
DA



Weird choice having the 'ASDA' lettering huge and the 'just essentials' lettering tiny. Like M Savers mk1 I'm not sure it's clear enough that it's the budget tier rather than the own brand.
Odd that it's yellow and not green. Yellow is the Morrison's signature colour, not Asda's. Maybe that explains the huge, Tyne Tees style lettering?
thegeek
Posts: 757
Joined: Sat 04 Jun, 2005 12.35

While loitering in the lobby of an Asda today, I was delighted to learn from the BSL welcome message on the advertising screens that the sign language for 'Asda' is a pocket-tap.
Philip
Posts: 1080
Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
Contact:

I don’t think I normally notice new staff uniforms but the new Tesco ones are a *lot* brighter aren’t they?
Image
User avatar
Andrew Wood
Posts: 266
Joined: Fri 15 Aug, 2003 23.24
Location: Location: Location
Contact:

JAS84 wrote:Odd that it's yellow and not green. Yellow is the Morrison's signature colour, not Asda's. Maybe that explains the huge, Tyne Tees style lettering?
To me it harks back to the days of FineFare yellow label packs.

I'm old.
Image
User avatar
WillPS
Posts: 2255
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:

Philip wrote: Tue 03 May, 2022 14.55 I don’t think I normally notice new staff uniforms but the new Tesco ones are a *lot* brighter aren’t they?
Yep. Certainly more visible. Tesco seem to be ruthlessly removing all shades of blue and red from their visual identity other than the 2 in their master logo.
Image
User avatar
Pete
Posts: 7473
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

yet a serif font has bafflingly appeared in the mini refit of one of our Extra's non-food section. looks shite.
"He has to be larger than bacon"
Post Reply