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Re: Another High Street Rebrand

Posted: Fri 08 Feb, 2019 21.08
by Finn
sqwidge1978 wrote: Wed 06 Feb, 2019 19.59 Card Foctory has had a rebrand towards the end of last year.

Old Logo
Image



New Logo
Image

That is such a step backwards. It looks really cheap.

Ad yes, I do know that card factory is really cheap... ;)

Re: Another High Street Rebrand

Posted: Fri 08 Feb, 2019 21.42
by all new Phil
Neil DG wrote: Fri 08 Feb, 2019 21.08
sqwidge1978 wrote: Wed 06 Feb, 2019 19.59 Card Foctory has had a rebrand towards the end of last year.

Old Logo
Image



New Logo
Image

That is such a step backwards. It looks really cheap.

Ad yes, I do know that card factory is really cheap... ;)
I rather like it. The old one looked like it was designed by Tracey in HR on her lunch break. The new one looks like Tracey has been sent on a half day Introduction to Design course.

Re: Another High Street Rebrand

Posted: Fri 08 Feb, 2019 22.31
by Whataday
MarkAshley wrote: Thu 07 Feb, 2019 02.26 My mum always adds an article to Card Factory. My sister does too. "The Card Factory"....
I'm pretty sure it has been called The Card Factory at some point? There's certainly a lot of directories online that list it as The Card Factory.

Re: Another High Street Rebrand

Posted: Fri 08 Feb, 2019 22.48
by Finn
all new Phil wrote: Fri 08 Feb, 2019 21.42 I rather like it. The old one looked like it was designed by Tracey in HR on her lunch break. The new one looks like Tracey has been sent on a half day Introduction to Design course.
Yes, well, quite.

(I hasten to add that I though the old one was pretty... basic)

Re: Another High Street Rebrand

Posted: Fri 08 Feb, 2019 23.48
by Jamesypoo
Speaking of "the" - whats the deal with Carphone Warehouse?

Just taking these 2 branches in Leeds city centre you have Carphone Warehouse and The Carphone Warehouse less than one mile apart on the same road.

Any ideas?

Re: Another High Street Rebrand

Posted: Sat 09 Feb, 2019 08.21
by thegeek
Jamesypoo wrote: Fri 08 Feb, 2019 23.48
Any ideas?
Dropped in 2012. I guess we were all too distracted by the Olympics to notice.

Re: Another High Street Rebrand

Posted: Sat 09 Feb, 2019 14.56
by Philip
'Carphone Warehouse' is such a misleading name. Contrary to popular belief it isn't a B&Q sized shop with aisles of obsolete '80s technology, as I found out to my dismay. In Europe it's called 'Phone House' which is a much more accurate name, both in describing what they sell and the size of the shop itself.

Re: Another High Street Rebrand

Posted: Fri 15 Feb, 2019 13.35
by Whataday
Philip wrote: Sat 09 Feb, 2019 14.56In Europe it's called 'Phone House' which is a much more accurate name, both in describing what they sell and the size of the shop itself.
It's called Elgiganten Phone House now, which is a bit of a mouthful.

I was sure Currys/PC World/Carphone were heading for a rebrand as Knowhow a few years back. The branding was so heavy in Currys PC World stores in particular, and quite a strong brand too.

Re: Another High Street Rebrand

Posted: Fri 15 Feb, 2019 15.03
by bilky asko
Whataday wrote: Fri 15 Feb, 2019 13.35
Philip wrote: Sat 09 Feb, 2019 14.56In Europe it's called 'Phone House' which is a much more accurate name, both in describing what they sell and the size of the shop itself.
It's called Elgiganten Phone House now, which is a bit of a mouthful.

I was sure Currys/PC World/Carphone were heading for a rebrand as Knowhow a few years back. The branding was so heavy in Currys PC World stores in particular, and quite a strong brand too.
I recall saying at the time it was never going to happen - the name didn't fit, and it was clearly there to replace the tarnished name of The Tech Guys (and modernise that brand at the same time).

They'd only just done a glut of rebranding and refurbs at that point too, it would have been nuts.

Re: Another High Street Rebrand

Posted: Tue 05 Mar, 2019 06.14
by thegeek
Saw a new-style Costcutter yesterday:
Image
Isn't that the New York Cubs logo?

Re: Another High Street Rebrand

Posted: Tue 05 Mar, 2019 08.08
by WillPS
Reminded me more of Comedy Central.