Another High Street Rebrand

Post Reply
wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

I notice Poundland have opened their first few Irish stores under the Dealz brand. They've also opened one on the Isle of Man

www.dealz.ie

The branding appears to be exactly the same as Poundland apart from the name and they proudly claim to be 'part of the Poundland group'.

The fixed price point in Ireland is €1.49 and on the Isle of Man £1.20 they cite the shipping costs as being the reason they can't sell for a quid, although I suspect it's in line with the competition selling at a higher price.

If they couldn't maintain the £1 price point in the UK in the future this is a brand they could adopt in years to come.
Top
User avatar
WillPS
Posts: 2466
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:
Contact WillPS

:O I hope nobody has told the "World Famous £1.20 Shop", of Tenby, Aberaeron and New Quay! Their shops seem to have a suspicious number of items I've seen at 99p Stores - leading me to think they've made a business out of a 21p margin.
Image
Top
wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

That post has led me to this interesting BBC News article http://www.bbc.co.uk/news/business-16469761

Which also reveals that 99p stores have entered the Irish market also with it's 'Euro 50 Stores'.
http://euro50stores.com/
Top
User avatar
WillPS
Posts: 2466
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:
Contact WillPS

Heh - so the situation where Poundland is a penny more over here is reversed in Ireland!
Image
Top
User avatar
WillPS
Posts: 2466
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:
Contact WillPS

Image

No I don't like it.
Image
Top
User avatar
Finn
Posts: 610
Joined: Sun 06 Nov, 2005 17.02
Location: Manchester

WillPS wrote:Image

No I don't like it.
It feels very retro.
Top
User avatar
m-in-m
Posts: 259
Joined: Sat 05 Apr, 2008 22.26
Location: West Suffolk/Cambs

WillPS wrote:Image

No I don't like it.
I have to go further. I don't just not like it. I actually hate it.

Sadly I completely understand why it is evolving this way.
Top
Jake
Posts: 215
Joined: Tue 27 Jun, 2006 13.00
Location: Derbyshire

Image
It's interesting that the logo on the designer's site is different. Can't say I'm a huge fan of either, though I prefer this one, but I'm sure they'll grow on me when I see them in real life usage.

More info on the design here
Top
User avatar
lukey
Posts: 587
Joined: Thu 25 May, 2006 01.11
Location: London
Contact:
Contact lukey

Jake wrote:Image
It's interesting that the logo on the designer's site is different. Can't say I'm a huge fan of either, though I prefer this one, but I'm sure they'll grow on me when I see them in real life usage.

More info on the design here
A lot of the blurb seems to be saying "no you need to see it in motion, honest" but - meh. Do not like the dodgy perspective on the window, do not like the single colour, do not like the typography. Do not like.
Top
bilky asko
Posts: 1403
Joined: Sat 08 Nov, 2008 19.48

WillPS wrote:Image
I think versatility is the key with the logo. Because of the simplicity, it can be used in myriad different ways. Of course, if they just slap it on everything, it will be shite.

I think the logo would be better white-on-blue.
Image
Top
User avatar
martindtanderson
Posts: 527
Joined: Tue 23 Dec, 2003 04.03
Location: London, UK
Contact:
Contact martindtanderson

The Logo's colours will take on the chosen colour in the OS - Similar to the accent colour on Windows Phone.

These are the colours we know about from the leaks so far of Windows 8.

Image
Image
Top
Post Reply

Return to “The Lounge”