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http://www.brandpower.com/uk/

Posted: Mon 05 Mar, 2007 23.03
by nidave
I dont get this - seem this on tv for Nescafe - seems to be a cheap advert promoting a 3rd party product. Why are nescafe wasting thier money on this poorly produced ad?

Posted: Mon 05 Mar, 2007 23.29
by marksi
I have no idea but you're talking about Nescafe, which you wouldn't have done without the ad.

You have a PM by the way!

Posted: Mon 05 Mar, 2007 23.43
by Jovis
KitKat wrote:Nowadays, we’re often faced with the dilemma of choosing a snack for the family, but wanting to treat them too.
Just cause its cheap, doesn't make it good. In fact, in this case, it makes it the opposite.

Posted: Mon 05 Mar, 2007 23.47
by DAS
Because the ads are made to look like some campaign by an independent organisation named "Brandpower" set up many years ago with the aim of providing impartial advice to housewives about a range of products when, in fact, they are funded by the pocket money of multinational brand empires. They take a different approach to the polished, beautifully-shot ads in containing an air of trustworthiness.

I reckon.

Posted: Tue 06 Mar, 2007 08.53
by nidave
DAS wrote:Because the ads are made to look like some campaign by an independent organisation named "Brandpower" set up many years ago with the aim of providing impartial advice to housewives about a range of products when, in fact, they are funded by the pocket money of multinational brand empires. They take a different approach to the polished, beautifully-shot ads in containing an air of trustworthiness.

I reckon.
How do they manage this?
is it because the look like a reject from one of the shopiing channels?

Posted: Tue 06 Mar, 2007 10.29
by Bail
http://www.brandpower.com.au/2006/gener ... Cappuccino.

That is a little odd, I think its an Oz import in the style of doing things by the looks of the site.