What the hell is the point of...
Posted: Sat 29 Apr, 2006 20.09
... diluted fabric softener?
For those of you unfamiliar with this baffling situation, all the fabric conditioners on the market are available in two forms: ''diluted'' and ''concentrated''.
In order to achieve the right level of softness, one must use from 35-55ml of concentrated conditioner, but 110ml or more of diluted. So, basically, you use twice as much diluted as concentrated.
The Comfort website says:
"Comfort is available in Dilute and Concentrate. Although the softening properties and perfumes are identical, Concentrate is more concentrated than Dilute, so you get more washes per litre, which makes it better value. The smaller bottle also takes up less space, is easier to carry and produces less packaging waste"
So what the bloody hell is the point of selling two types? Where is the logic in taking a product, watering it down, then having to produce larger, more expensive bottles to put it in, then paying even more to market it when you have something that does the same thing in a cheaper form. If concentrated is better value, produces less waste, and is in a smaller bottle, yet does exactly the same thing with less, why sell diluted at all?
Baffling, no?
Anyone?
For those of you unfamiliar with this baffling situation, all the fabric conditioners on the market are available in two forms: ''diluted'' and ''concentrated''.
In order to achieve the right level of softness, one must use from 35-55ml of concentrated conditioner, but 110ml or more of diluted. So, basically, you use twice as much diluted as concentrated.
The Comfort website says:
"Comfort is available in Dilute and Concentrate. Although the softening properties and perfumes are identical, Concentrate is more concentrated than Dilute, so you get more washes per litre, which makes it better value. The smaller bottle also takes up less space, is easier to carry and produces less packaging waste"
So what the bloody hell is the point of selling two types? Where is the logic in taking a product, watering it down, then having to produce larger, more expensive bottles to put it in, then paying even more to market it when you have something that does the same thing in a cheaper form. If concentrated is better value, produces less waste, and is in a smaller bottle, yet does exactly the same thing with less, why sell diluted at all?
Baffling, no?
Anyone?