Waitrose’s Essentials range really is very good you know. In terms of quality I’d say it’s more in line with other supermarkets’ standard own brand ranges rather than their value ranges. Once you bear this in mind, the pricing is very competitive. £1.50 for a big box of malted wheat cereal that tastes better than Shreddies. 50p for a kilo of carrots - same price as Asda. Milk is only 5p more than Asda for 4 pints. I think they can be even bolder on the price messaging.WillPS wrote: ↑Wed 01 Mar, 2023 21.53Related in The Observer:Zimba wrote: ↑Wed 01 Mar, 2023 18.46 Wouldn't be surprised if they're in serious trouble soon, the stores are dead half the time now yet you can go to the ASDA or Tesco 5 minutes down the road and they're packed. Going down hill big time and fast and it's not unique to one store either. Even popped into the big one at Harrogate the other day and that was exactly the same as was passing by and if it's dead in their Yorkshire heartlands then they're in big trouble imo.
https://www.theguardian.com/business/20 ... upermarket
I note that even Waitrose are now trying the whole 'price investment' angle.
Waitrose have ended their partnership with Heston Blumenthal as well.