Metropol

I don't see it mentioned anywhere, but One.Tel (or onetel) seem to have a new logo. Excuse me if I'm being a little slow, for all I know it could've been like this for months!

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I only noticed this when I saw one of their ads on the way to the shop. Very Nectar, but seems much better and friendlier to me, certainly more modern.

What do you all think of it?

Is it me, or does the new logo scream of a 2000 today ident?

I'll get my coat ...

Been like that for a few weeks now.

Oooooh! I didn't know that. My business line is with onetel, i received a bill a few weeks ago and it had the old logo.
Aaah well, something else to look forward to when he next bill comes in. Btw.. the other reason is,the bills have been alot cheaper since i switched from B.T. Woohoo!!

Lee wrote:I don't see it mentioned anywhere, but One.Tel (or onetel) seem to have a new logo. Excuse me if I'm being a little slow, for all I know it could've been like this for months!

Old:


New:


I only noticed this when I saw one of their ads on the way to the shop. Very Nectar, but seems much better and friendlier to me, certainly more modern.

What do you all think of it?

Looks the same to me except the "new" one has the slogan above it

EDIT: Sorry works computer is slow to refresh I see the diffrence now

Fireboy wrote:Been like that for a few weeks now.

Was that an intentional pun

There have bean several other examples of rebranding recently:

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After:




Before:



After:



Before:



After:



Then After That:



And Currently:

Lee wrote:I don't see it mentioned anywhere, but One.Tel (or onetel) seem to have a new logo. Excuse me if I'm being a little slow, for all I know it could've been like this for months!

Old:


New:


I only noticed this when I saw one of their ads on the way to the shop. Very Nectar, but seems much better and friendlier to me, certainly more modern.

What do you all think of it?

Ahh! nectar, knew it remined me of something! Thanks lee, I'll sleep easier now! As for what I think, I don't know, it's just a blob reallly, looks nice and all, and a more modern effort than the old, but well...it's a green blob with the onetel over it.....I like it!

How crap, crap, crap - the marketing and promotions department must be all banging heads on desks after seeing that!!

I only saw the Abbey logo for the first time on TV last night. I can't believe they've changed it so soon after introducing the last one. My local branch only got its new signage (for the last logo) a couple of months ago. What a waste of money. They must have found that people really hated their last logo to have done away with it so quickly. I have to say I wasn't too keen. It didn't really seem appropriate for a bank, and always reminded me of...



... for some reason.

Having said that the new one just looks very 80s. They should have just left it as it was and kept the 'National' bit.

Surely if corporate branding is important they'd have stuck with their last logo for a bit longer. Nothing's more damaging to a company's identity than to keep chopping and changing it all the time. They must have decided there was something seriously wrong with it to get rid of it so quickly... although in their haste it looks like they've not taken time to make the new logo any better.

Actually I could just go some warm, crusty bread now you come to mention it. Mmm... nice melted butter...