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Suggest a company. Help required.
Posted: Tue 15 Feb, 2005 19.36
by Big Brother
Hello,
I need to create a design brief for college. One are of my two briefs has been covered but I need one more. This is where you lot come in. For the second brief I've decided to do some Corporate Identity but I hate creating things by myself for myself. If I make up my own company to identify it'll all go wrong and I'll know what I want but not what the brief states.
Sooooo.... can you all start suggesting companies - whether large or small, national, global or local that I could do some corporate identity magic on. I'm completely open to suggestions .... only thing is do it quick as it was supposed to be in yesterday rofl.
Cheers
BB
Posted: Tue 15 Feb, 2005 20.44
by Chris
Morrisons.
They are in desperate need of a Changing Rooms style makeover.
Posted: Tue 15 Feb, 2005 20.49
by Big Brother
Chris wrote:Morrisons.
They are in desperate need of a Changing Rooms style makeover.
Apart from them. I had already thought of that but it's waaaay to hard lol.
Posted: Wed 16 Feb, 2005 01.21
by martindtanderson
Microsoft, CNN, NBC, IBM - those all have strong identities at the moment, so anything you do would be challenging.
If you want something easy, try Walkers Crisps, or The Post Office lol
Posted: Wed 16 Feb, 2005 01.28
by Pete
I think you should rebrand mdta
Posted: Wed 16 Feb, 2005 01.30
by martindtanderson
lol if it were a real company lol
Posted: Wed 16 Feb, 2005 11.12
by Big Brother
martindtanderson wrote:Microsoft, CNN, NBC, IBM - those all have strong identities at the moment, so anything you do would be challenging.
If you want something easy, try Walkers Crisps, or The Post Office lol
This is why I'm asking, I can only think of big companies that already have identities. Again the Post Office & Walkers Crips are the same. None of them are exactly easy anyway silly boy.
Posted: Wed 16 Feb, 2005 12.50
by Johnny
How about Thames Television.
Bring back the skyline but include the Millenium Eye & Canary Wharf Tower (1 Canada Square) along with the rest of the skyline.
I doubt Thames Television would be that fresh in anyones minds now seeing as they were last part of ITV on 31/12/1992
Posted: Wed 16 Feb, 2005 17.51
by martindtanderson
what about SuperGlobalHyperMegaNet.biz lol
Posted: Wed 16 Feb, 2005 22.10
by Anonymous
How about
Tchibo. The company runs 36 coffee shops in the south east which also have a non-food offer which changes weekly. There are always new shops opening.
The corporate identity has been more or less the same for years. The logo has been the same since the 70's! (It's supposed to represent a coffee bean releasing its aroma). Coffee is the company's real heritage and is something they've always pushed image-wise but what they are most known for is the non-food offer. One week the shops could be selling jewellery and the week after it could be LCD TV's and surround sound systems. It keeps the customers coming back!
The whole corporate image could use a revamp IMO to reflect this. Might be useful as a case-study?
Posted: Wed 16 Feb, 2005 22.48
by Big Brother
steve81 wrote:How about
Tchibo. The company runs 36 coffee shops in the south east which also have a non-food offer which changes weekly. There are always new shops opening.
The corporate identity has been more or less the same for years. The logo has been the same since the 70's! (It's supposed to represent a coffee bean releasing its aroma). Coffee is the company's real heritage and is something they've always pushed image-wise but what they are most known for is the non-food offer. One week the shops could be selling jewellery and the week after it could be LCD TV's and surround sound systems. It keeps the customers coming back!
The whole corporate image could use a revamp IMO to reflect this. Might be useful as a case-study?
Thank you for that more sensible suggestion. I'm tied between this now and a fake holiday company setup to focus on the London 2012 games if they get the go ahead.