Metropol

WillPS wrote:Match & More points are changing - the comparison part of it is being dropped altogether, and the customer will instead earn 5 points for every pound spent. Which means (half of) the name makes no sense any more.

In terms of earnings rate, it's the same derisory ½p in every £1 that JS offer through Nectar.

Looks like people have been earning their rewards too quickly under the present scheme. I've earned £15 in the last six months alone.

Yesterday, they were printing 250 bonus points booster coupons to every customer who scanned their card.

250 points for every £10 spent.

WillPS wrote:Which means (half of) the name makes no sense any more.

Indeed. So The Grocer says:

The spokesman also told The Grocer that the Match & More name would be changed in the first half of next year to reflect the change as there is no longer any match element.

So after all the money spent on launching Match & More, it's already getting a rebrand? Great job!

WillPS wrote:Match & More points are changing - the comparison part of it is being dropped altogether

Simultaneously (and more importantly) Morrisons are no longer matching Aldi and Lidl on price, which I'm sure will be more noticeable to customers than a translucent change to the T&Cs of their loyalty card. Speaking as a price-sensitive consumer I've noticed a sudden and disproportionate hike in Morrisons staple prices over the last fortnight. Orange juice suddenly up from 59p to 83p. Lidl's orange juice down from 59p to 55p. Overnight, orange juice is 28p more at Morrisons. Things like this don't escape consumers' notice. As with Tesco about 8 years ago, Morrisons have abruptly thrown in the towel on competing with Aldi and Lidl on price.

So, the end of another ridiculously short-lived campaign: "I'M (sic) cheaper" / "Every day low price" / "We now price match Aldi and Lidl".

In the last few years Morrisons have thrashed around in every conceivable direction. They've drained the goodwill out of every possible marketing message. Is there anywhere left to go?

rdobbie wrote:In the last few years Morrisons have thrashed around in every conceivable direction. They've drained the goodwill out of every possible marketing message. Is there anywhere left to go?

No. That's why I believe the brand will be consumed and removed inside 5 years - possibly much sooner.

They can't compete on price because Aldi and Lidl will happily sell value range quality items as standard range.

I still can't believe Aldi can get away with their "challenge", as if supermarkets don't have own-brand ranges.

Morrisons should really try the taste test angle. They don't make anywhere near as much as they should of their award winning wines, cheeses, et cetera.

I noticed the M brand Corned Beef has been hiked up, £1.58 or two for £2.50. Go round the corner and the 'Deli' brand Corned Beef is on sale for £1, which is the same product with a different wrapper on it.

The new NCR self-checkout tills have been installed at my local store.

The front screen has the 'Morrisons listening' logo on it, a larger area for bag packing and lovely LED touch screens. Coupons no longer need to be authorised by a staff member.

The new logo for the rebranded M Local's.



My Local have signed a distribution deal with Nisa.

http://www.retail-week.com/sectors/food ... 99.article

Just what Scarborough needs - yet another Nisa supplied store. 11 in a 5 mile radius is just too few.