Another High Street Rebrand

Please Respond
Critique
Posts: 992
Joined: Mon 17 Aug, 2009 10.37
Location: Suffolk

What is the Co-operative's uniform like? I only ask as I noticed some staff in my local 'East of England Co-operative society' store wearing a new uniform the other day, with a yellow shirt and a black jacket, and that goes right against the blue logo and green in-store colours, and was wondering if maybe the society stores are getting the uniforms used everywhere else?

Saying that, I've seen a new logo used for the stores recently, which looks a bit more fitting with 'the Co-operative' branding used everywhere else. Instead of:

Image

we've been seeing a lot of:

Image

It sort of looks like there's a rebrand afoot, but in a real pick and mix kind of way. That new logo is used for the EoE Co-op's twitter feed, but not used on their website or on shopfronts, but I did notice a store using it the other day for one of their own Microsoft Word notices.

Can anyone shed some light?
Top
User avatar
WillPS
Posts: 2585
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:
Contact WillPS

The thing is, with any local branding, unless they opt out of using CWS/The Co-operative Group as their supplier (unlikely!) they're going to have to either embrace the flagship brand (which they're entitled to do at no cost), embrace elements of it, or just look mis-matched. Like Scotmid, EoE seem to like doing their own thing...
Image
Top
cwathen
Posts: 1343
Joined: Fri 15 Aug, 2003 17.28

Noticed similar things at the Newton Abbot branch today - all new green signage installed everywhere, with what appear to be stick-on Vinyls with the Lloyds TSB logo put over the fascia and flagbox sign (all marked as 'Temporary Sign'), clearly ready to pull off and reveal a different logo underneath.
Top
wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

Is there any real reason to have 'temporary sign' written on temporary signs like that. Is it just in case people think it looks a bit shit and the banks are just acknowledging the fact it looks so and they don't want people to think they couldn't afford a better sign?
Top
User avatar
Pete
Posts: 7649
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

The green branch name sign is very classy. Looks like Lloyds have really done a nice job with both their own rebrand and the TSB one.


I did notice however that on the TSB Careers website there was mention of it being an ethical bank. I wonder whether this is a vestigal effect of the planned co-op involvement or whether Lloyds were trying to do something different with it.
"He has to be larger than bacon"
Top
scottishtv
Posts: 770
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh

I always thought the "temporary sign" thing was something to do with planning permission, but can't find much on Google, so I may have just made that up.

Update: I'm becoming more convinced that's what it is for, but found a couple more relevant planning apps in my web searching. One on Leeds City Council website and Gateshead too.
Top
wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

That would make sense. I'm sure I've seen the discussion on this website before, but I couldn't remember what the outcome was.
Top
scottishtv
Posts: 770
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh

Hmm, that Gateshead Council planning application had some nice visuals, it's just a shame the council couldn't scan them well or procure a website with basic download-that-actually-works function on it. So here's an image:

Image
Top
barcode
Posts: 1521
Joined: Wed 29 Aug, 2007 19.36

In around a months time the Lloyds brand will disappear from Scotland, BUT could lloyds open up new branches in the coming years to grab new customers? or are there not allowed?
Top
User avatar
Pete
Posts: 7649
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

barcode wrote:In around a months time the Lloyds brand will disappear from Scotland, BUT could lloyds open up new branches in the coming years to grab new customers? or are there not allowed?
But their brand up north is BOS which is fitted out identically to Lloyds but in blue rather than green. Dunno if they'd bother opening branches of Lloyds.
"He has to be larger than bacon"
Top
barcode
Posts: 1521
Joined: Wed 29 Aug, 2007 19.36

Pete wrote:
barcode wrote:In around a months time the Lloyds brand will disappear from Scotland, BUT could lloyds open up new branches in the coming years to grab new customers? or are there not allowed?
But their brand up north is BOS which is fitted out identically to Lloyds but in blue rather than green. Dunno if they'd bother opening branches of Lloyds.
I was thinking along the lines of RBS and Natwest, since we have both.

What the point of the Halifax? or will that be disappearing soon aswell? Since last year All Halifax accounts, current, savers, etc were all moved over to BoS, The only thing still going is the mortgages.

Im rather hacked off now, How long will it take to fully merge the BoS and Lloyds? When BoS/Halifax merged it was NEVER fully merged as both had sperate systems. I remember going into a English Halifax to ask about something and there staff were rather rude and could not help, it was like it was different bank.

This is why Halifax/Bos were able to be split rather fast.
Top
Please Respond

Return to “The Lounge”