Another High Street Rebrand

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Finn
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Joined: Sun 06 Nov, 2005 17.02
Location: Manchester

Can't see mention of this brand refresh for River Island.

Old 'logo': Image

Updated one (which I noticed on some hoarding round their Liverpool store on Saturday, but forgot to take a photo of the two versions next to each other): Image

On the hoarding the logo was still white text on a black background.
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tillyoshea
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Joined: Sun 23 Nov, 2003 14.34
Location: Newcastle upon Tyne
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Manx2.com:
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is becoming Citywing:
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This is a rare and happy example of a transition from a brand I thought was totally crap to one that I think is really quite lovely... "Citywing" has a great ring to it!
Critique
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Joined: Mon 17 Aug, 2009 10.37
Location: Suffolk

Instead of closing the Gamestation here down, they're just making it into another GAME, so we now have two GAMES at separate ends of the high street. And neither of them are particularly big, just rectangular boxes that are impossible to move around in when there's a line for the till, as the line usually stretches most of the shop, down very tight isles.

In other news, the former JJB space is now taken up by a 'Yippee it's 99p' store, which doesn't really need all the space that it has, and as a result has enormously wide isles. They've also opened up a café in-store. I haven't risked using it yet, and doubt I ever will. This *fabulous* store is also right next to Poundland.

And most of the town seem to think Sports Direct is closing, after they purchased a load of JJB stock, and have big signs up saying 'STOCK LIQUIDATION SALE' and then 'Store is not closing. Stock liquidation sale due to the purchase of £50m of JJB stock.' underneath.
bilky asko
Posts: 1448
Joined: Sat 08 Nov, 2008 19.48

In Princes Quay in Hull, the old TK Maxx turned into "Pennywise", a shop that could have fit in a store a quarter its size (in fact, I think it did, as there was a Pennywise on the floor above that was much smaller.

Unsurprisingly, it closed, and was replaced by an "Original Factory Store", which seems to be a better fit.

The Sports Direct branches I've seen have much more obvious signs saying they're not shutting, although they're quite prominent ones.
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madmusician
Posts: 153
Joined: Mon 11 Dec, 2006 19.11
Location: Worcester, UK

I notice that the Liverpool Street station Upper Crust has got a new branding, with an open rear so the customer can see what's going on behind the scenes.

I haven't seen this anywhere else yet, but presumably it's in the stages of being rolled out?

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Pete
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Location: Dundee

I noticed that there was a new sign being put up at my Lloyds TSB Scotland branch the other day however it still says LTSB Scot.

However on closer inspection in daylight I notice that the Lloyds logo is just a sticky sheet stuck over the sign so I presume it reads TSB underneath in advance of the rebrand.
"He has to be larger than bacon"
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m-in-m
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Location: West Suffolk/Cambs

Pete wrote:I noticed that there was a new sign being put up at my Lloyds TSB Scotland branch the other day however it still says LTSB Scot.

However on closer inspection in daylight I notice that the Lloyds logo is just a sticky sheet stuck over the sign so I presume it reads TSB underneath in advance of the rebrand.
Looks like the brand will change in September regardless of whether or not the Co-op are able to proceed with the deal.
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WillPS
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This happens every time banks rebrand en-masse. It's weird, most retailers are happy trading under 2 brands in the interim, but when banks change it has to be overnight.
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cdd
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Although Santander's 'Abbey House' in Oxford kept the Abbey branding on it until about a year ago (and a gold plaque with their logo on it until around 2008).

http://goo.gl/maps/IVLRU | 2008
http://goo.gl/maps/Fbt0y | 2012

I'm not sure if it's to do with them treating it as a special case and preserving heritage, legal issues (maybe it's a listed building?) or just idleness/carelessness.
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iSon
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Isn't all the signage in Oxford strictly controlled and has to match certain criteria? It may have been that they were too lazy to ask for clearance on a change in the sign?

I would guess the banking industry need to update their branding as soon as they can due to being regulated by the FSA. I guess there could be "mis-selling" implications if it isn't made clear to the customer who the provider is when signing up/changing terms & conditions.
Good Lord!
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WillPS
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cdd wrote:Although Santander's 'Abbey House' in Oxford kept the Abbey branding on it until about a year ago (and a gold plaque with their logo on it until around 2008).

http://goo.gl/maps/IVLRU | 2008
http://goo.gl/maps/Fbt0y | 2012

I'm not sure if it's to do with them treating it as a special case and preserving heritage, legal issues (maybe it's a listed building?) or just idleness/carelessness.
Yeah, that's a weird brand that I don't recognise as well... they had 4 different logos over the course of the 00s:
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