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Re: Another High Street Rebrand
Posted: Fri 22 May, 2009 14.53
by wells
Before the calapse I was under the impression Woolworths was on the verge of moving over to a lower case logo. It was used on some adverts and on their download site.
Re: Another High Street Rebrand
Posted: Sat 23 May, 2009 19.05
by grattz
Another brand that seems to have been changed is
Currys with the Manchester Arndale
Currys Digital store having signage which is predominately navy with a red lowercase
Currys lettering and white uppercase
Digital lettering. Looked far more slick and modern than the red and green combination but it probably still is far too expensive for products.
http://www.retail-week.com/dsgi-tests-r ... 82.article - apparently this started in September 2008 but its the first i've seen or heard about it!
Re: Another High Street Rebrand
Posted: Sat 23 May, 2009 19.29
by steddenm
The Currys Digital signage above is only temporary signage as they were due to have a relaunch but couldn't afford it in the end due to the Credit Crunch!
Re: Another High Street Rebrand
Posted: Sat 23 May, 2009 20.18
by wells
The first I saw of the new Currys branding must have been when they opened a new 'Currys Megastore' store in Wenesbury in West Midlands (which was probably in about September), we got a leaflet through the door I could dig some photos out of it, if you like.
The Currys Digital in the Bulling in Brum seems to get smaller everytime I get in there. It's less that half the size it was when it first opened as 'Dixons XL' but it's still massive.
Re: Another High Street Rebrand
Posted: Sat 23 May, 2009 20.55
by Ben
steddenm wrote:Erm... know this might seem a bit strange but since when was the closed-Woolworths rebranded as Woolies?
They use both terms, they're using Woolies more at the moment to emphasis that it's still the Woolies we all know and love, which it isn't of course.
Re: Another High Street Rebrand
Posted: Sat 23 May, 2009 21.47
by wells
I'd have said calling it 'Woolworths' would make people think it's still the same Woolies they know and love!
Re: Another High Street Rebrand
Posted: Mon 25 May, 2009 10.12
by Cache
Does McDonalds have a corporate colour now? They all seem very messed up!
The one in Scarborough Town is blue, with all sepia photos inside.
The one on the outskirts is white, with hideous plastic seats.
Round the corner from my Dads in London, there is a red one, and a green one within about a mile, both with completely different interiors. One has interior walls similar to those in the Inside Sport studio, and one has plain black and white walls.
I do like the new look, its just so, inconsistent.
Re: Another High Street Rebrand
Posted: Mon 25 May, 2009 12.01
by Chie
Here's a photo of the redesigned McDonald's in Nottingham:
McDonald's is
supposed to be tacky and unhealthy - the American experience of it all was the reason people used to eat there. They've taken all the fun out of McDonald's by doing this I think.
Re: Another High Street Rebrand
Posted: Mon 25 May, 2009 12.06
by Jovis
Well I prefer it.
Re: Another High Street Rebrand
Posted: Tue 26 May, 2009 00.24
by Malpass93
Me too. They've done it in Scuneh too. I'll get some photos when possible.
I like it, much better than the last rehash. That was also carried out in the same "restaurant", and scrapped as soon as possible. Says a lot really.
Re: Another High Street Rebrand
Posted: Tue 26 May, 2009 10.15
by davidmcg
Ireland I think was a test bed for the new designs, ours have been like this for a while, makes a good change from the usual muckyness of Maccy D's