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Re: Another High Street Rebrand

Posted: Sun 22 Jul, 2012 16.37
by WillPS
martindtanderson wrote:Not exactly high-street, more like Back Office, but here is Office 2013

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Fits in with Windows 8 but I still think the concept is a bit meh.

Re: Another High Street Rebrand

Posted: Tue 24 Jul, 2012 21.45
by WillPS
Seems to be targeted at the dead/dying person market...

Re: Another High Street Rebrand

Posted: Wed 25 Jul, 2012 12.29
by martindtanderson
WillPS wrote:Seems to be targeted at the dead/dying person market...
So you are saying the logo looks like a signature on a DNR form?

Re: Another High Street Rebrand

Posted: Wed 25 Jul, 2012 17.02
by Andrew Wood
Again - not a rebrand - but this time a packaging change:

I've just seen an advert for Flash floor cleaners celebrating their 50th(?) anniversary. The pack shot showed the range in a modern yet retro take on their early designs with the emphasis on the Flash typeface and the reintroduction of the black-and-white floor tiles design.

Looks quite good (especially if you can remember the earlier packaging!)

Re: Another High Street Rebrand

Posted: Wed 25 Jul, 2012 18.28
by scottishtv
Flash seem to be running a TV ad at the moment featuring excerpts of all their ads over the last couple of decades. Can't say if irritates or entertains yet, only spotted it when passing a shop window the other day.

Re: Another High Street Rebrand

Posted: Wed 25 Jul, 2012 20.11
by Pete
Yes I'm rather fond of this retro packaging thing at the moment. I was rather irked that Kelloggs only used their *FAB* retro Frosties pack for the Jubillee instead of it being a longer term thing.

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Re: Another High Street Rebrand

Posted: Wed 25 Jul, 2012 23.34
by Alexia
Pete wrote:Yes I'm rather fond of this retro packaging thing at the moment. I was rather irked that Kelloggs only used their *FAB* retro Frosties pack for the Jubillee instead of it being a longer term thing.

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Why don't you keep the box and just replace the bag inside when you buy a new box?

Re: Another High Street Rebrand

Posted: Fri 10 Aug, 2012 17.10
by woah
http://www.clintoncards.co.uk/news

Clintons have introduced a new logo - seems like an effort to improve their offering since they went into administration a while back. I saw it this afternoon as they're opening a newly refurbished store here in Sheffield tomorrow and the signs were being put up, so sounds like they might be refurbishing their 100 biggest, or top selling stores.

Personally I think the logo is pretty rubbish, and the shop in the pictures looks very similar to the standard Clintons store - and from what I could see in our store today though a small gap, our store looks very similar too!

Re: Another High Street Rebrand

Posted: Fri 10 Aug, 2012 19.27
by Andrew Wood
woah wrote:http://www.clintoncards.co.uk/news

Clintons have introduced a new logo
Discussed on the previous page.

Re: Another High Street Rebrand

Posted: Fri 10 Aug, 2012 19.39
by woah
Andrew Wood wrote:
woah wrote:http://www.clintoncards.co.uk/news

Clintons have introduced a new logo
Discussed on the previous page.
You're quite right - must have missed it among the Frosties/Olympic talk. Apologies!

Re: Another High Street Rebrand

Posted: Sat 11 Aug, 2012 02.15
by JAS84
Half-hearted or what? They didn't bother changing the logo on the website.