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Re: Another High Street Rebrand
Posted: Sat 21 Apr, 2012 13.20
by Alexia
What is it? Looks like a cross between a circus tent and a carousel.
Re: Another High Street Rebrand
Posted: Mon 23 Apr, 2012 15.16
by nidave
WillPS wrote:It looks like one of those logos which came bundled with Microsoft Publisher 97.
Thats what I was thinking ...
Re: Another High Street Rebrand
Posted: Wed 04 Jul, 2012 16.53
by Pete
so
about 18 months ago, Gap introduced a new logo which was slated and they returned to their old one.
Having just bought two very cheap plain t shirts in their sale, I found myself embarrassed to be handed a bag with such a dated a shoddy logo on it and promptly hid it within my M&S bag.
So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?
Re: Another High Street Rebrand
Posted: Wed 11 Jul, 2012 12.24
by aeonsource
Pete wrote:so
about 18 months ago, Gap introduced a new logo which was slated and they returned to their old one.
Having just bought two very cheap plain t shirts in their sale, I found myself embarrassed to be handed a bag with such a dated a shoddy logo on it and promptly hid it within my M&S bag.
So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?
I note that they don't use that logo in the clothes collar labels, they instead print 'Gap.' in Helvetica, much like the failed rebrand.
I always thought it seems a bit strange that the clothes seemingly use a variant of the unused logo whilst everything else still uses the old.
Were they doing that before the failed rebrand though?
Re: Another High Street Rebrand
Posted: Wed 11 Jul, 2012 14.32
by Jonny
Pete wrote:So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?
It was the tacked-on blue square wot killed it - a sign of a lack of confidence and commenters duly smelt blood.
Had they opted for a pure Helvetica look (there was a trial London store
decked out as such prior to the logo debacle), though unoriginal and clichéd, I'm sure it would have gone ahead without attracting similar levels of hysteria.
Re: Another High Street Rebrand
Posted: Thu 12 Jul, 2012 02.39
by JAS84
Probably would've been impossible to trademark without the blue square.
Re: Another High Street Rebrand
Posted: Thu 19 Jul, 2012 13.17
by Alexia
Re: Another High Street Rebrand
Posted: Thu 19 Jul, 2012 14.56
by WillPS
So what will happen to The Co-operative Bank and Britannia? That article implies that they'll operate under 4 separate fascia's which is full-on lunacy if true.
Re: Another High Street Rebrand
Posted: Thu 19 Jul, 2012 15.47
by tillyoshea
WillPS wrote:
So what will happen to The Co-operative Bank and Britannia? That article implies that they'll operate under 4 separate fascia's which is full-on lunacy if true.
This suggests that C&G and the selected Lloyds TSB branches will temporarily transform into the single resurrected TSB, and then further transform into fully-fledged Co-op thereafter:
Dat article what I linked to wrote:When will my branch become a Co-op branch?
The branches being sold to Co-op will firstly be rebranded to TSB (rather than Lloyds TSB) in the summer of 2013 ahead of a deal being completed by November 2013. They will then transfer to the Co-op under the TSB brand. Co-op has not said yet when a further rebranding from TSB to Co-op will take place.
What will happen after the deal goes through?
You will then be a customer of the Co-op, but for the time being, your branch will still keep its TSB name. A Co-op spokesman said: "The branches will continue for a period of time as TSB, but will eventually become Co-op ones."
That seems fairly loopy in it's own way... but I assume there must be some clever reason for it. Perhaps they'll fold Britannia into the mammoth rebranding exercise, too.
Re: Another High Street Rebrand
Posted: Thu 19 Jul, 2012 17.06
by scottishtv
According to
Robert Peston, it'll last a "few years" and is meant to stop customers leaving. Still seems daft to me.
Robert Peston wrote:The idea of the rebranding is to deter 4.8 million Lloyds customers, who are being asked to transfer to the Co-op, not to leave in droves: an attempt will be made to reassure all of them that they would be leaving Lloyds for a bank, that if anything, is at least as strong as Lloyds
Re: Another High Street Rebrand
Posted: Thu 19 Jul, 2012 21.34
by WillPS
It seems like a recipe for disaster to me - it seems there will also be a yet-unknown amount of time starting in November 2013 when the Co-operative Bank will effectively be paying Lloyds to run TSB.
It's not going to be a clear experience for customers of either bank; and I can see them losing a fair few in the process.
