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Re: Another High Street Rebrand
Posted: Wed 25 Jan, 2012 23.22
by wells
I notice Poundland have opened their first few Irish stores under the Dealz brand. They've also opened one on the Isle of Man
www.dealz.ie
The branding appears to be exactly the same as Poundland apart from the name and they proudly claim to be 'part of the Poundland group'.
The fixed price point in Ireland is €1.49 and on the Isle of Man £1.20 they cite the shipping costs as being the reason they can't sell for a quid, although I suspect it's in line with the competition selling at a higher price.
If they couldn't maintain the £1 price point in the UK in the future this is a brand they could adopt in years to come.
Re: Another High Street Rebrand
Posted: Thu 26 Jan, 2012 03.24
by WillPS
:O I hope nobody has told the "World Famous £1.20 Shop", of Tenby, Aberaeron and New Quay! Their shops seem to have a suspicious number of items I've seen at 99p Stores - leading me to think they've made a business out of a 21p margin.
Re: Another High Street Rebrand
Posted: Thu 26 Jan, 2012 11.56
by wells
That post has led me to this interesting BBC News article
http://www.bbc.co.uk/news/business-16469761
Which also reveals that 99p stores have entered the Irish market also with it's 'Euro 50 Stores'.
http://euro50stores.com/
Re: Another High Street Rebrand
Posted: Thu 26 Jan, 2012 12.19
by WillPS
Heh - so the situation where Poundland is a penny more over here is reversed in Ireland!
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 13.54
by WillPS
No I don't like it.
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 14.37
by Finn
WillPS wrote:
No I don't like it.
It feels very retro.
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 15.58
by m-in-m
WillPS wrote:
No I don't like it.
I have to go further. I don't just not like it. I actually hate it.
Sadly I completely understand why it is evolving this way.
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 16.02
by Jake

It's interesting that the logo on the designer's site is different. Can't say I'm a huge fan of either, though I prefer this one, but I'm sure they'll grow on me when I see them in real life usage.
More info on the design
here
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 17.03
by lukey
Jake wrote:
It's interesting that the logo on the designer's site is different. Can't say I'm a huge fan of either, though I prefer this one, but I'm sure they'll grow on me when I see them in real life usage.
More info on the design
here
A lot of the blurb seems to be saying "no you need to see it in motion, honest" but - meh. Do not like the dodgy perspective on the window, do not like the single colour, do not like the typography. Do not like.
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 18.11
by bilky asko
WillPS wrote:
I think versatility is the key with the logo. Because of the simplicity, it can be used in myriad different ways. Of course, if they just slap it on everything, it will be shite.
I think the logo would be better white-on-blue.
Re: Another High Street Rebrand
Posted: Tue 21 Feb, 2012 13.01
by martindtanderson
The Logo's colours will take on the chosen colour in the OS - Similar to the accent colour on Windows Phone.
These are the colours we know about from the leaks so far of Windows 8.
