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Re: Another High Street Rebrand
Posted: Thu 26 Jan, 2012 11.56
by wells
That post has led me to this interesting BBC News article
http://www.bbc.co.uk/news/business-16469761
Which also reveals that 99p stores have entered the Irish market also with it's 'Euro 50 Stores'.
http://euro50stores.com/
Re: Another High Street Rebrand
Posted: Thu 26 Jan, 2012 12.19
by WillPS
Heh - so the situation where Poundland is a penny more over here is reversed in Ireland!
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 13.54
by WillPS
No I don't like it.
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 14.37
by Finn
WillPS wrote:
No I don't like it.
It feels very retro.
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 15.58
by m-in-m
WillPS wrote:
No I don't like it.
I have to go further. I don't just not like it. I actually hate it.
Sadly I completely understand why it is evolving this way.
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 16.02
by Jake

It's interesting that the logo on the designer's site is different. Can't say I'm a huge fan of either, though I prefer this one, but I'm sure they'll grow on me when I see them in real life usage.
More info on the design
here
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 17.03
by lukey
Jake wrote:
It's interesting that the logo on the designer's site is different. Can't say I'm a huge fan of either, though I prefer this one, but I'm sure they'll grow on me when I see them in real life usage.
More info on the design
here
A lot of the blurb seems to be saying "no you need to see it in motion, honest" but - meh. Do not like the dodgy perspective on the window, do not like the single colour, do not like the typography. Do not like.
Re: Another High Street Rebrand
Posted: Mon 20 Feb, 2012 18.11
by bilky asko
WillPS wrote:
I think versatility is the key with the logo. Because of the simplicity, it can be used in myriad different ways. Of course, if they just slap it on everything, it will be shite.
I think the logo would be better white-on-blue.
Re: Another High Street Rebrand
Posted: Tue 21 Feb, 2012 13.01
by martindtanderson
The Logo's colours will take on the chosen colour in the OS - Similar to the accent colour on Windows Phone.
These are the colours we know about from the leaks so far of Windows 8.

Re: Another High Street Rebrand
Posted: Tue 21 Feb, 2012 14.01
by bilky asko
martindtanderson wrote:The Logo's colours will take on the chosen colour in the OS - Similar to the accent colour on Windows Phone.
These are the colours we know about from the leaks so far of Windows 8.

If Windows 7 is anything to go by, it should be possible to select any colour - I have to say it looks much nicer with other colours, and as I mentioned before white-on-colour.
If the logo is animated within the OS, hopefully decent rendering will produce a nice-looking result. It's also a massive advantage in terms of advertising, as it will be almost impossible for someobody to bugger up the way the logo is presented if is monochromatic.
Re: Another High Street Rebrand
Posted: Tue 21 Feb, 2012 16.00
by martindtanderson
bilky asko wrote:
If Windows 7 is anything to go by, it should be possible to select any colour - I have to say it looks much nicer with other colours, and as I mentioned before white-on-colour.
If the logo is animated within the OS, hopefully decent rendering will produce a nice-looking result. It's also a massive advantage in terms of advertising, as it will be almost impossible for someobody to bugger up the way the logo is presented if is monochromatic.
You say that, but according to the design agency Pentagram, the logo should be re-drawn for each size, to ensure the gaps between the tiles/pane on the windows symbol remain the same width. And on the Windows 8 blog post, they used a smaller drawn version of the logo, which is why the gaps are so big!
Also there will be a limited selection of colours you can pick from, but they have much more of an impact than the Aero Glass colour does, so the colour schemes have been carefully designed - hence the more limited choice.