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Re: Another High Street Rebrand

Posted: Thu 09 Aug, 2007 15.02
by Stuart*
I imagine Gavin has scurried away to formulate his business plan for this venture.

Re: Another High Street Rebrand

Posted: Thu 09 Aug, 2007 15.04
by rob
StuartPlymouth wrote:I imagine Gavin has scurried away to formulate his business plan for this venture.
Maybe an appearance on Dragon's Den? :D

Re: Another High Street Rebrand

Posted: Thu 15 Nov, 2007 09.39
by fusionlad
when did HMV change to hmv?

I must have missed that one.

Re: Another High Street Rebrand

Posted: Thu 15 Nov, 2007 12.46
by Jovis
You mean you haven't read mdta's thoughts on it on his website? Really?

I don't blame you.

Re: Another High Street Rebrand

Posted: Mon 03 Dec, 2007 23.44
by rdobbie
Here's another one you might have missed:

OLD
Image

NEW
Image

My opinion: Not bad, retains plenty of chav appeal, and looks much more 'corporate' unlike the old pile of guff which I presume Dave Whelan did himself while messing about with the 'skew text' effect in Corel Draw.

Re: Another High Street Rebrand

Posted: Fri 22 May, 2009 00.25
by Square Eyes
Dragged up this thread from it's slumber to bring you this latest rebrand I've noticed

Wilkinson has gone from this

Image

to this

Image

and stores are to look like this ...

Image

Re: Another High Street Rebrand

Posted: Fri 22 May, 2009 00.56
by wells
The new branding has been gradually introduced over the last couple of months and lets face it it was as bad as the old Morrisons branding before!

http://www.wilkinsonplus.com has not yet been updated however.

Re: Another High Street Rebrand

Posted: Fri 22 May, 2009 01.34
by Chie
Square Eyes wrote:Image
The fact it only has one circle above one of the i's and not the other looks a bit odd.

I prefered the old logo.

Re: Another High Street Rebrand

Posted: Fri 22 May, 2009 01.38
by wells
Chie wrote:
Square Eyes wrote:Image
The fact it only has one circle above one of the i's and not the other looks a bit odd.

I prefered the old logo.
The old one was a decade or two past it's sell by date though. It looks like they will use the circle in lots of innovative ways.

Re: Another High Street Rebrand

Posted: Fri 22 May, 2009 12.22
by Jovis
I much prefer the new logo - it looks slightly more upmarket, and just generally better. Obviously if the prices go up to match that would be bad, but we'll wait and see.

Re: Another High Street Rebrand

Posted: Fri 22 May, 2009 12.24
by steddenm
Erm... know this might seem a bit strange but since when was the closed-Woolworths rebranded as Woolies?

Image

Image

The logo has been taken from the Woolworths Twitter Blog talking about the reopening of the company as a 'trading name' of Shop Direct Home Shopping Ltd.