Another High Street Rebrand

Stuart* · Thu 09 Aug, 2007 15.02

I imagine Gavin has scurried away to formulate his business plan for this venture.

rob · Thu 09 Aug, 2007 15.04

StuartPlymouth wrote:I imagine Gavin has scurried away to formulate his business plan for this venture.

Maybe an appearance on Dragon's Den?

fusionlad · Thu 15 Nov, 2007 09.39

when did HMV change to hmv?

I must have missed that one.

Jovis · Thu 15 Nov, 2007 12.46

You mean you haven't read mdta's thoughts on it on his website? Really?

I don't blame you.

rdobbie · Mon 03 Dec, 2007 23.44

Here's another one you might have missed:

OLD

NEW

My opinion: Not bad, retains plenty of chav appeal, and looks much more 'corporate' unlike the old pile of guff which I presume Dave Whelan did himself while messing about with the 'skew text' effect in Corel Draw.

Square Eyes · Fri 22 May, 2009 00.25

Dragged up this thread from it's slumber to bring you this latest rebrand I've noticed

Wilkinson has gone from this

to this

and stores are to look like this ...

wells · Fri 22 May, 2009 00.56

The new branding has been gradually introduced over the last couple of months and lets face it it was as bad as the old Morrisons branding before!

http://www.wilkinsonplus.com has not yet been updated however.

Chie · Fri 22 May, 2009 01.34

Square Eyes wrote:

The fact it only has one circle above one of the i's and not the other looks a bit odd.

I prefered the old logo.

wells · Fri 22 May, 2009 01.38

Chie wrote:
Square Eyes wrote:
The fact it only has one circle above one of the i's and not the other looks a bit odd.

I prefered the old logo.

The old one was a decade or two past it's sell by date though. It looks like they will use the circle in lots of innovative ways.

Jovis · Fri 22 May, 2009 12.22

I much prefer the new logo - it looks slightly more upmarket, and just generally better. Obviously if the prices go up to match that would be bad, but we'll wait and see.

steddenm · Fri 22 May, 2009 12.24

Erm... know this might seem a bit strange but since when was the closed-Woolworths rebranded as Woolies?

The logo has been taken from the Woolworths Twitter Blog talking about the reopening of the company as a 'trading name' of Shop Direct Home Shopping Ltd.